D&F Plumbing

Driving 149% annual call growth with SEO and omni-channel marketing

D&F Plumbing, a long‑standing Portland plumbing company, was held back by outdated marketing and a weak digital footprint. I carried out a full rebrand, improved their website, applied advanced SEO, added local SEO targeting, ran paid ads, and launched multi‑channel campaigns. This work produced 149% yearly call growth and strengthened their position in the market.

About D&F Plumbing

D&F Plumbing, Heating & Cooling, known as the Plumbers in Plaid, has supported Portland, Vancouver, and nearby communities for decades with dependable 24/7 plumbing and HVAC services. Their reputation offline was strong, yet their digital presence didn’t match it, and local competitors were investing heavily in visibility. This created pressure on growth, especially as more customers turned to search and reviews when choosing a service provider.

I stepped in to guide a full digital upgrade that lifted local SEO performance, expanded visibility, and supported their move into HVAC. This work helped position D&F as a standout regional provider with a stronger, more modern online footprint.

The challenge

Before working with me, D&F Plumbing faced several issues that slowed growth. Their website was dated—slow, hard to update, not mobile‑ready, and weak in both search visibility and conversions. They were well known offline, but online performance lagged, especially for competitive services such as emergency plumbing and drain cleaning.

Lead tracking didn’t give clear insight into what was working. Paid ads lacked precise targeting, which led to wasted spend, and competitors with stronger SEO and PPC gained more of the local audience across Portland and Vancouver.

Their digital personality didn’t match the friendly, community‑driven team customers met in person, creating a disconnect for new prospects.

Local search presence was inconsistent. Structured data was limited, reviews were sparse, and service pages didn’t cover enough territory to appear in key service areas.

To move forward in a steady, sustainable way, D&F Plumbing needed a full digital rebuild—covering SEO, content, brand messaging, service targeting, paid ads, and connected tracking that tied all activity together.

Services Used: SEO, Paid Ads, Website Development, Branding, Local SEO

Esteemed digital marketing solutions

I delivered an omnichannel digital marketing upgrade to lift visibility, conversions, and revenue. This included a full website rebuild shaped for SEO and conversions, a refreshed brand built around the Plumbers in Plaid identity, ongoing content work, local SEO for hyperlocal reach, paid campaigns across PPC, display, OTT, Spotify, and programmatic, plus steady review‑generation efforts that strengthened credibility. Recruiting ads supported hiring needs as the company grew, and connected tracking gave clear performance insight.

Key steps included

A custom website that strengthened their modern industry image
Plugin tuning that improved load speed and stability
Managed hosting that kept performance consistent
Local SEO that expanded hyperlocal visibility across the Portland metro area
Paid campaigns across Google, OTT, and Spotify that widened audience reach
Review‑building campaigns that lifted reputation credibility

For D&F Plumbing, we put together a robust digital strategy that included:

Modern rebrand with approachable, relatable identity
Advanced local SEO driving 180% increase in visibility
Continuous year-over-year 149% growth in call volume
Streamlined website with high conversion rates (12.3%)
Organic CPA reduced to $5.33 — driving efficient lead acquisition
Paid media campaigns across multiple digital channels
Scalable results supporting HVAC service expansion

STRENGTH IN NUMBERS

Business impact

Through a website rebuild, refined brand positioning, targeted ads, and advanced hyperlocal SEO, D&F Plumbing became one of the most visible and trusted plumbing contractors in Portland. The company saw major visibility gains, lower acquisition costs, and steady long-term growth as it added its new HVAC division.

+149%

Average annual growth in call volume since 2019, driving thousands of new customer contacts.

+140%

Organic traffic surged following continuous SEO and content optimization campaigns.

+180%

Boost in local search visibility through advanced GPS SEO, schema, and GBP optimization efforts.