Gwinnett Area Plumbers

Driving 141 quality leads in 4 months with PPC

Gwinnett Area Plumbers had weak ad tracking and no clear view of ROI from past campaigns. I built a new PPC approach with dedicated landing pages, full conversion tracking, and call integrations. This produced 141 new leads in 4 months with a 14.6% conversion rate.

About Gwinnett Area Plumbers

Gwinnett Area Plumbers, known for dependable residential and commercial plumbing service, had trouble generating steady digital leads. Previous advertising lacked tracking, making ROI unclear and leaving growth tied to referrals and occasional enquiries.

I introduced a performance‑focused PPC campaign with high‑converting landing pages, call tracking, and tightly targeted ad groups built around high‑value services. This delivered immediate visibility, measurable lead flow, and steady results — all within four months.

The challenge

Gwinnett Area Plumbers had trouble generating strong leads and understanding the impact of their advertising. Past efforts, whether internal or outsourced, didn’t produce clear results. Reporting was unreliable, making it hard to know how many calls or enquiries came from ads or how ad spend connected to revenue.

Their PPC setup needed improvement. Ads were generic, not grouped by service, and lacked useful extensions or promotions. With no dedicated landing pages, visitors often ended up on the main site, which wasn’t built for conversions.

Call tracking was a major gap. Phone calls were their primary lead source, yet without tracking pixels, there was no way to connect calls to specific campaigns. This limited their confidence in scaling paid efforts.

They needed a partner who could lift campaign performance, add call tracking, and provide transparent reporting that tied ad spend to real business outcomes.

Services Used: PPC Strategy, Landing Page Design, Conversion Tracking, Lead Generation

Esteemed digital marketing solutions

To solve these problems, I built and launched a full Google Ads PPC plan tailored to Gwinnett Area Plumbers. Ten service‑focused ad groups were created around high‑intent local keywords, paired with all key ad extensions to strengthen visibility. New dedicated landing pages were built to match user intent and turn clicks into phone calls or form submissions. Call tracking pixels were added so every lead could be tied directly to ad spend.

Key steps included

A custom landing page that improved conversion opportunities
Refined ad structures that increased traffic and lowered CPC
Advanced call tracking that closed the reporting gap
Steady campaign updates that lifted ROI

For Gwinnett Area Plumbers, we put together a robust digital strategy that included:

Highly targeted PPC search campaigns
10 custom ad groups segmented by service
New landing pages built for conversions
Full call tracking integration for measurable ROI
Optimized ad extensions & promotions for visibility
14.6% conversion rate achieved in 4 months
141 total leads generated with accurate reporting

STRENGTH IN NUMBERS

Business impact

The PPC strategy we created transformed Gwinnett Area Plumbers’ ability to generate and measure leads. With new landing pages, optimized ads, and full call tracking, the client shifted from uncertainty to a clear, ROI-driven model. In just 4 months, they achieved consistent results, generating 141 new leads at a cost-effective rate and building a scalable pipeline of new customers.

141

New qualified leads within just 4 months through PPC campaigns.

968

Generated 968 highly targeted ad clicks, driving strong brand visibility locally.

14..6%

Achieved a 14.6% average conversion rate — well above the industry benchmark.