McKinnon Heating & Cooling

Driving 300+ leads in 3 months through digital marketing

McKinnon Heating & Cooling had a dated, low‑traffic website and weak Google Ads performance. After rebuilding their site for stronger lead generation and restructuring their paid campaigns, I delivered more than 300 new leads, 18,000 clicks, and 2.6M impressions in three months.

About McKinnon Heating & Cooling

McKinnon Heating & Cooling is a well‑established HVAC company in Toronto, serving both residential and commercial clients with installations, repairs, and maintenance. With more than a decade in business and authorization as a Reliance contractor, the company held strong trust in its market. Even with this credibility, their online presence was weak. Their website was outdated and had only two content pages, limiting visibility, engagement, and lead generation. Their Google Ads setup was poorly structured, resulting in weak performance despite heavy spending.

I stepped in to rebuild their digital marketing approach, aiming to increase qualified leads quickly, improve return on ad spend, and reinforce McKinnon’s position as a top HVAC provider in Toronto.

The challenge

McKinnon Heating & Cooling, despite more than 10 years of HVAC experience, faced digital shortcomings that slowed growth. Their outdated site had only two content pages, offering little value to visitors and giving prospects few reasons to reach out. The dated look and limited information also made the brand feel less established than competitors with stronger online presentations.

Their Google Ads account had a weak structure and spent its budget on broad audiences that didn’t align with their services. Key offerings weren’t highlighted well, which kept conversions low. They were also missing out on high‑value campaign types, such as Google Display, which could have expanded reach and visibility.

The company relied heavily on its offline reputation and Reliance dealership status for credibility. While helpful, this wasn’t enough to generate steady new enquiries in a competitive Toronto market where other HVAC companies were running polished sites and strong digital campaigns.

To keep up, McKinnon needed a lead-generation website, a well‑organized ad strategy, and ongoing refinement to convert online traffic into dependable, long‑term customers.

Services Used: Website Redesign, Google Ads Management, Digital Lead Generation

Esteemed digital marketing solutions

I built a custom digital marketing plan focused on stronger lead flow and better returns from ad spend. The first step was creating a new WordPress site built to drive enquiries through a clear structure, credibility elements, and conversion‑focused design. I then reviewed McKinnon’s Google Ads account, removed wasted spend, and rebuilt the campaigns from the ground up. New campaign types — including display — were added to expand reach and bring in more qualified prospects.

Key steps included

A custom website that supported a stronger modern industry image
Plugin tuning that improved speed and stability
Managed hosting that kept the site running reliably
A completely rebuilt Google Ads structure with higher‑quality targeting
New display campaigns that lifted brand visibility immediately

For McKinnon Heating & Cooling, we put together a robust digital strategy that included:

Modern, lead-focused website design
Rebuilt Google Ads account with optimized structure
2.6M ad impressions in first 3 months
18,000 highly targeted clicks generated
300+ leads driven in 90 days
Conversion rate of 8.53% achieved
Strengthened market presence in competitive HVAC market

STRENGTH IN NUMBERS

Business impact

Within three months, McKinnon Heating & Cooling saw a full digital shift. Their new website captured and converted traffic far more effectively, and the rebuilt ad campaigns delivered steady, high‑intent leads. With 18,000 targeted clicks, 2.6M impressions, and more than 300 new leads, the strategy proved its value and set the company up for long-term success in Toronto’s HVAC market.

300+

Leads in the first 3 months through a newly optimized website and ad campaigns.

18K+

Clicks with optimized Google Ads restructuring.

2.6M

Impressions across targeted campaigns in just 3 months.