Stanhope Cooper Insurance Brokers Limited

Integrated digital strategy boosts leads by 30% for insurance

Stanhope Insurance, a provider for non-standard homes, valuables, and private policies, faced strong competition from price comparison sites. I restructured paid campaigns, refined CRO, and simplified user experiences, which led to a 30% rise in leads, stronger conversions, and steady growth.

About Stanhope Cooper Insurance Brokers Limited

Stanhope Insurance is a specialist broker trusted by clients seeking cover for non‑standard properties, high‑value homes, and collections such as watches and fine jewelry. The company offers a range of personal insurance products, including life and private medical insurance. With a strong reputation in tailor‑made services, Stanhope stood apart from comparison‑site products through bespoke solutions. Their service strength remained clear, yet scalability was constrained by high competition in online search and rising acquisition costs from keyword saturation. The firm partnered with me, and I built a sustainable lead-generation framework using paid media, conversion optimization, and landing page improvements.

Stanhope-Cooper-Insurance-Brokers-Limited-1

The challenge

Stanhope Insurance struggled to compete with larger brokers and comparison sites. Their niche offerings held strong value, yet weak targeting led to high CPCs and costly acquisitions that stalled growth.

Google’s E‑A‑T demands added pressure to prove credibility. Their regulation‑heavy service pages delivered information but created a difficult user experience, leaving prospects overloaded and lowering conversions. Paid ad traffic brought volume, but impact stayed limited.

Stanhope needed a strategy that balanced compliance with E‑A‑T, reduced CPA, and lifted media ROI. I refined paid search campaigns and improved the on-site user experience to support expansion into new insurance products.

Services Used: PPC Strategy, SEO Audit, CRO Testing, Landing Page Optimization

Esteemed digital marketing solutions

I executed a streamlined, integrated PPC and CRO approach designed to lift qualified leads and lower cost‑per‑acquisition. Paid search campaigns moved into tightly segmented ad groups, with keyword expansions and high‑intent segmentation to keep targeting sharp. A parallel CRO program added key improvements, including refreshed CTAs, clearer navigation, and stronger review placements. This delivered a clear rise in quote request conversions.

Key actions included

A custom structure of segmented ad groups built around high‑intent keywords
Ad copy shaped for tightly themed search clusters
A full CRO audit and testing program through VWO
Customer review placement in hero banners to support E‑A‑T alignment
Clear CTAs placed higher on the page to lift conversions
Navigation jump links that made content easier to move through
A redesigned “Get a Quote” form positioned to stand out

For Stanhope Cooper Insurance Brokers Limited, we put together a robust digital strategy that included:

30% uplift in monthly leads from paid media + CRO alignment
Significant CPA reduction through refined paid search structure
16.8% increase in quote form conversions
Landing page redesign improved navigation and UX
Proof of credibility with visible reviews and ratings
Integrated testing reaching 97% statistical confidence
Sustainable framework enabling staff expansion & product growth

STRENGTH IN NUMBERS

Business impact

By pairing an optimized paid media strategy with conversion‑focused site improvements, Stanhope Insurance saw a strong rise in qualified leads, higher user trust, and lower acquisition costs. These gains supported their ability to scale operations, hire new staff, and expand into new insurance offerings, supporting long‑term growth.

+30%

Monthly leads from core service pages increased 30.4%, exceeding targets and achieving 83.41% YoY growth.

-8%

Cost-per-acquisition reduced by 8%, improving profitability across campaigns.

+16.8%

Conversion rate of “Get a Quote” forms increased by 16.8%, with faster testing cycles and CRO-driven improvements.