Sharon M. Gum, CPA

Boosted Maps views 101% & leads through local SEO strategy

Sharon M. Gum, CPA, had almost no digital presence. I built a new website, fully optimized her Google Business Profile, produced content, gathered reviews, and strengthened her brand authority. Her Google Search visibility grew 101%, Maps views rose 62%, and calls increased 56%.

About Sharon M. Gum, CPA

Sharon M. Gum, CPA, is a Southern Illinois accounting firm serving small businesses. Focused on business advisory, tax, and payroll, they faced significant limitations because they lacked online assets. They had no website, no optimized social profiles, and an unclaimed Google Business Profile. To reach clients searching locally, they needed stronger visibility across Monroe County and a clear professional presence.

I introduced foundational digital assets, including their first responsive website, a fully optimized Google Business Profile, and stronger search and Maps visibility. These updates helped the firm stand out locally and reach clients searching for a trusted CPA.

The challenge

At the project kickoff, Sharon M. Gum, CPA, faced a challenge common among smaller practices—they had no digital footprint at all. They captured no organic keywords, generated no inbound search leads, and maintained almost no presence on Google Maps. Their Google Business Profile was unclaimed and mis‑categorized, preventing them from appearing in the map-pack. They had no reviews, so they lacked the trust signals competitors already had. Their Facebook page was misbranded and inactive. These gaps left them invisible to qualified local prospects, even though strong search demand already existed. Firms with basic online setups stayed ahead simply because they appeared where clients were looking.

Services Used: Website Design, Local SEO, Google Maps Marketing

Esteemed digital marketing solutions

I introduced a full digital foundation by building their first WordPress site, structuring services and locations for clear search relevance, and applying technical SEO. I claimed and optimized the Google Business Profile, added proper categories, built a review plan, produced weekly content, and launched a Google Maps campaign. Press releases and local citations strengthened the practice’s authority and pushed it ahead of nearby competitors.

Key Steps

New responsive WordPress site built for local searches
Optimized Google Business Profile with review generation
Semantic topical blog maps for niche authority
Local SEO campaign across directories and citations
Press releases syndicated across high‑authority media

For Sharon M. Gum, CPA, we put together a robust digital strategy that included:

101% increase in Google Search visibility
62% increase in Google Maps views
56% increase in client phone calls
Significant organic & social growth within a year
Strong brand positioning as a leading CPA in Monroe County
Optimized Google Business Profile
New responsive WordPress website optimized for local searches

STRENGTH IN NUMBERS

Business impact

From total invisibility, Sharon M. Gum, CPA, grew into a strong local authority within 12 months. Optimized GBP listings, steady review growth, new content structures, and ongoing brand building gave the firm a clear competitive edge, driving 101% growth in search visibility and steady new inbound leads.

101%

Increase in Google Search visibility

62%

Increase in Maps views

56%

Growth in client calls