Schedule a Free Consultation
  • Armanino

Driving national recognition & sales growth with inbound strategy

Armanino, ranked among the top 20 accounting firms in the U.S., needed brand authority and sales growth for its consulting division after acquiring AccessTek. I launched thought leadership content, digital campaigns, and industry events that produced a thriving deal pipeline and raised national visibility.

A modern workspace featuring a laptop displaying a vibrant website design with orange accents, alongside a glass vase of white flowers, creating an inviting and professional atmosphere.
About Armanino

Armanino is the largest independent accounting and consulting firm in California and ranks among the top 20 accounting firms in the United States by Accounting Today. Beyond traditional accounting, the firm has a strong consulting division known for technology‑driven solutions. After acquiring AccessTek, a Chicago‑based value‑added reseller focused on cloud software, Armanino aimed to grow its presence in new regions and strengthen its position as a leading voice in cloud accounting.

The acquisition opened the door to broader reach and expanded service offerings, especially in cloud‑based financial solutions. To make this move effective, the firm needed a modern digital presence and credible thought leadership that set it apart in a competitive sector.

Armanino-6
Armanino-1-1
Armanino-2-1
Armanino-3-1
Armanino-4-1
Armanino-5-1

The challenge

Armanino Consulting faced several challenges after acquiring AccessTek. AccessTek had strong credibility as an Intacct reseller but lacked national visibility and a scalable marketing foundation. Armanino needed broader awareness across western and midwestern regions to support growth.

Their website didn’t reflect the firm’s scale or sophistication. It had weak search visibility, an unclear content structure, and limited lead‑generation capability, making it hard to stand out against larger national firms.

They also needed a stronger content strategy to demonstrate expertise, build authority, and expand their digital reach. Their scattered social presence limited client engagement, and prospects had few consistent touchpoints.

Growth depended on creating a steady, scalable pipeline of qualified deals. Without that, future opportunities risked leveling off despite strong service delivery and market demand.

  • Services Used: Website Development, Content Strategy, Social Media, Lead Generation

Esteemed digital marketing solutions

I launched a full inbound marketing transformation for Armanino Consulting. I created a modern, search‑optimized website with detailed content that highlighted their expertise. To build authority, I introduced the Cloud Accounting Institute, supported by an active blog and strong thought‑leadership campaigns. I used platforms such as LinkedIn, YouTube, Facebook, Twitter, and Google+ to widen reach and strengthen engagement. Free publicity, original industry studies, webcast events, and speaking engagements helped position Armanino as a credible voice in accounting technology and expanded recognition across multiple regions.

Key steps included

  • A custom‑designed website that projected a modern industry image
  • Optimized plugin usage that improved load speed and stability
  • Managed hosting that delivered 100 percent uptime with stronger performance
For Armanino, we put together a robust digital strategy that included:
  • Modern, search-optimized website design
  • Established Cloud Accounting Institute for thought leadership
  • Active, content-rich blog and whitepaper campaigns
  • Multi-platform social media management (LinkedIn, YouTube, Facebook, Twitter, Google+)
  • Industry studies, webcasts, and speaking engagements for high visibility
  • Consistent national recognition as a top Intacct VAR
  • Steady deal pipeline driving continual revenue growth
STRENGTH IN NUMBERS

Business impact

The combination of inbound marketing campaigns, thought‑leadership platforms, and measurable digital strategies helped Armanino rise as a national leader in accounting consulting services. The firm generated steady double‑digit sales growth, earned recognition as a top Intacct VAR, and built a reliable deal pipeline that stayed full months ahead.

2X
Recognition doubled nationally, with Armanino positioned as a thought leader in cloud accounting.
15+
Pipeline secured over 15 months of qualified leads ahead of schedule.
20+%
Post-acquisition sales grew at strong double-digit levels, outpacing competitors.