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  • Rapyd Financial Network

Tripled inbound leads and £1.8m pipeline growth

Rapyd Financial Network, a SaaS platform in the fintech sector, faced limited inbound growth and scattered marketing efforts. I redesigned their website, improved SEO and Google Ads, introduced LinkedIn Ads, and implemented HubSpot CRM. These updates tripled their lead volume and produced £1.8m in inbound pipeline growth.

Laptop displaying a vibrant fintech platform website on a clean desk, accompanied by a vase of white flowers and a sleek mouse, emphasizing a modern and professional workspace.
About Rapyd Financial Network

Rapyd Financial Network Ltd. is a niche SaaS company in the fintech space, offering cloud-based tools that support payments, compliance, and operational efficiency. The directors saw the platform as a major growth opportunity, yet their fragmented, in‑house marketing efforts held them back. A self-built WordPress site, basic ads, and irregular publishing created weak inbound momentum.

After partnering with me, they adopted a consistent inbound system with HubSpot integration, a modernized site, SEO‑driven visibility, LinkedIn Ads targeting, and automated lead generation. This shifted them from an ad‑hoc activity to a structured, measurable program that produced rapid lead and pipeline growth.

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The challenge

Rapyd faced growth challenges tied to scattered marketing efforts and weak measurement. Their inbound funnel produced as few as five leads per month, held back by missing processes rather than a product issue.

Their WordPress site ran slowly, lacked optimization, and wasn’t built for conversions. Search visibility was minimal, and irregular blog posts hindered strong authority-building.

Paid media underperformed. Google Ads used weak targeting that drained the budget, and LinkedIn—an ideal channel—was barely used. Data tracking created confusion, with Salesforce loosely connected through Zapier and other tools, leaving attribution unclear.

Brand searches showed little movement, pointing to flat awareness. With directors split between several ventures, marketing stayed ad hoc and hit a ceiling. Without a strategic partner, Rapyd risked falling behind in a competitive sector where speed, visibility, and authority drive growth.

  • Services Used: Strategy, SEO, Paid Ads, CRM Implementation, Website Redesign, Content Marketing

Esteemed digital marketing solutions

I introduced a done‑for‑you inbound marketing system built for SaaS growth. I redesigned the website with a custom WordPress theme, improved UX, strengthened conversion paths, and delivered fast, secure performance. I created an SEO plan with steady content campaigns to lift authority and organic rankings.

I carried out full Google Ads optimization, rebuilt campaigns to remove wasted spend, and focused on high‑intent keywords that produced sales opportunities. I launched LinkedIn Ads to reach decision‑makers and increase brand recognition and pipeline traction. I integrated HubSpot CRM to centralize marketing, lead management, and reporting, replacing scattered tools and providing the team with precise data for better decision-making. Consistent publishing and structured campaigns created scalable lead generation and freed the directors to focus on client work and product growth.

Key steps included

  • A custom website that projected a modern industry image
  • Optimized plugin usage that improved load speed and stability
  • Managed hosting that delivered 100 percent uptime and stronger performance
  • HubSpot CRM replaced fragmented tools for transparent reporting
  • Google Ads rebuilt to cut irrelevant traffic and raise ROI
  • LinkedIn Ads targeting high‑value SaaS decision‑makers
For Rapyd Financial Network, we put together a robust digital strategy that included:
  • Modern, SaaS-focused website design
  • HubSpot CRM integration replacing legacy tools
  • 5x organic traffic growth with SEO-driven content
  • Tripled monthly inbound leads
  • Google Ads restructuring for measurable ROI
  • LinkedIn Ads expanding brand awareness in target markets
  • £1.8m inbound sales pipeline generated
STRENGTH IN NUMBERS

Business impact

Through inbound strategy, site modernization, paid ad improvements, SEO, and CRM centralization, Rapyd Financial Network saw rapid growth in leads, pipeline, and brand reputation. Inbound leads tripled, pipeline passed £1.8m, and brand searches tripled, positioning them as a recognized and trusted SaaS brand in fintech.

£1.8m
Over £1.8 million in inbound sales pipeline generated through consistent inbound marketing campaigns.
3x
Monthly inbound leads tripled, expanding the new business pipeline significantly.
5x
Organic website traffic grew 5x due to SEO strategy, content marketing, and website redesign.