Mission Pet Health

Scaling paid media to 400+ vet locations with record growth

Mission Pet Health, which manages more than 400 veterinary practices, dealt with scattered paid media efforts and inefficient budgets. I built a scalable paid media framework, refined campaigns, and expanded channel mix. This produced 54% more leads, ROAS that exceeded targets by 74%, and steady nationwide growth.

About Mission Pet Health

Mission Pet Health is a veterinarian‑owned network of more than 400 animal hospitals across the country. Each clinic maintains its local identity while benefiting from support from the wider organization. As the network expanded quickly, they needed a scalable paid media system that brought in new clients for each clinic and aligned spend with each hospital’s capacity.

Before working with me, their marketing setup was fragmented. Campaigns weren’t connected, budgets were wasted, and clinics received uneven visibility. My role was to build a unified, scalable framework that supported hundreds of locations while driving growth and profitability.

The challenge

Mission Pet Health grew quickly, and that expansion created a significant challenge: unifying scattered marketing efforts without weakening each clinic’s local identity or wasting spend.

Before working with me, paid campaigns ran independently and delivered uneven results. Budgets didn’t match clinic capacity, leading to overspending in some locations and insufficient reach in others.

Search accounts were split into many small segments, making scaling difficult. Marketing dollars weren’t tied to appointment availability, call volume, or business goals, which hurt ROI.

Managing more than 400 locations also created workflow issues. Reporting wasn’t centralized, conversion tracking differed by clinic, and it was hard to see which ads truly drove results. Their approach leaned too heavily on search and didn’t take advantage of tools such as Performance Max or Local Services Ads.

To keep expanding smoothly, Mission Pet Health needed a scalable, repeatable system for new acquisitions to ensure growth without sacrificing efficiency or profitability.

Services Used: Paid Media Strategy Partner – SEM, Paid Search, Performance Max, LSAs, Budget Optimization, Conversion Tracking

Esteemed digital marketing solutions

I built a scalable, data‑driven paid media system that connected Mission Pet Health’s marketing activity with real operational and financial needs. Search campaigns were rebuilt, conversion tracking was standardized, bidding strategies were improved, and fragmented accounts were consolidated. I expanded campaigns into Performance Max and Local Service Ads to lower CPL, and introduced dynamic budgeting to allocate spend to the strongest-performing campaigns.

Key steps included

A custom paid search setup that improved lead efficiency
Refined bidding and match types that supported stronger visibility
A consolidated structure that supported more than 400 locations
Performance Max and LSA expansion that delivered higher‑quality leads at lower CPL
Use of financial and capacity data to guide budget decisions

For Mission Pet Health, we put together a robust digital strategy that included:

Efficient, scalable paid search campaigns across 400+ clinics
54% YoY increase in lead acquisition volume
11% ROAS growth while scaling media budgets
Performance Max drove lower cost-per-lead opportunities
LSAs delivered superior CPL efficiency vs. traditional search
Integrated financial and operational data ensured better resource allocation
Consolidated campaign structures simplified optimization and reporting

STRENGTH IN NUMBERS

Business impact

By building a scalable, data‑driven paid media framework, I positioned Mission Pet Health to support rapid national expansion and optimize budgets and profitability. The network now benefits from higher‑quality leads, stronger ROAS, and major efficiency gains across more than 400 locations, giving them a solid foundation for continued growth and operational alignment.

54%

Year-over-year increase in leads across 400+ veterinary locations.

74%

Surpassed 12-month ROAS goal by 74% during nationwide expansion.

11%

Improved ROAS efficiency by 11% while scaling ad spend and integrating new acquisition hospitals.