The Awareness Centre

Driving growth and visibility with SEO and PPC success

The Awareness Centre wanted stronger online reach and better promotion for its counselling training courses. Through an SEO overhaul, digital PR, and optimized PPC campaigns, I helped TAC increase visibility, attract higher‑quality leads, and achieve steady audience growth.

About The Awareness Centre

The Awareness Centre (TAC) is one of London’s biggest providers of counselling, psychotherapy, and mental health services. They offer therapy for individuals, couples, and groups, as well as accredited counselling training courses that support future practitioners. Their offline reputation was strong, yet their online reach didn’t match their scale. Competition across London made it harder for potential clients and students to find them.

I worked with TAC to update their digital approach so they could reach more people, attract better‑matched enquiries, and strengthen enrolment for their training programmes through a balanced mix of SEO and PPC.

The challenge

When TAC began working with me, they needed a stronger digital presence in a crowded therapy and training market. Their site had low search reach, weakly optimized service pages, and limited authority, which caused them to miss people actively looking for counselling.

Their counselling training courses faced the same issue. Offline credibility was strong, yet online visibility for training terms stayed low, allowing competitors to attract more applicants.

They also needed a dependable lead funnel. Without structured PPC campaigns, reach and enquiries grew slowly. TAC required a unified plan combining long‑term search growth with immediate paid visibility to attract qualified clients and course applicants more consistently.

Services Used: SEO, PPC Strategy, Website Optimization, Digital PR, Content Marketing

Esteemed digital marketing solutions

I carried out a two‑phase plan. First, I rebuilt TAC’s SEO structure, refreshed service pages, and produced optimized blog content for key audiences. I added digital PR and link‑building to strengthen authority. Building on that foundation, I launched targeted PPC campaigns to drive course sign‑ups and high‑quality location‑based leads.

Key steps included

A refreshed website content approach aligned with TAC’s professional identity
Improved SEO page structures with targeted keywords
Digital PR and quality link‑building that raised authority
PPC campaigns promoting counselling training and local services
Ongoing reporting and refinements that supported a stronger ROI

For The Awareness Centre, we put together a robust digital strategy that included:

SEO-focused website refresh driving higher organic visibility
Optimized landing pages targeted at core counselling services
Authority-building digital PR and backlink strategy
Highly effective PPC campaigns boosting course applications
Improved quality of inbound leads and client inquiries
Search rankings for targeted keywords significantly improved
Ongoing analytics and campaign adjustments for continued growth

STRENGTH IN NUMBERS

Business impact

A balanced mix of SEO and PPC lifted TAC’s visibility and conversions. The SEO groundwork supported long-term authority and traffic gains, and paid campaigns drove fast growth in course sign‑ups and service enquiries. TAC now stands stronger in London’s mental health space with clear improvements in traffic, leads, and enrolments.

157%

Increase in overall website traffic driven by SEO and digital PR efforts.

93%

Boost in counselling course sign-ups from data-driven PPC campaigns.

68%

Increase in qualified leads and inquiries across therapy services.