Boogie Board

Driving sales growth with optimized Google Ads & automation

Boogie Board, a leader in reusable writing tablets, faced low engagement and rising costs in its Google Ads campaigns. I redesigned targeting, built optimized landing pages, added LinkedIn outreach, and introduced automated follow‑ups. This raised conversions, improved ROI, and supported 650,000 dollars in managed ad spend that delivered steady growth.

About Boogie Board

Boogie Board, creator of the first reusable writing tablet in 2009, introduced liquid crystal technology that cut paper use and encouraged creativity. The brand grew into kids’ educational toys and stylish stationery, selling millions of units in more than 40 countries and setting a standard for eco‑friendly writing. Their digital reach fell short because of weak Google Ads targeting, poor landing pages, and minimal customer follow‑up. I rebuilt their digital strategy with sharper messaging, stronger visibility, and data‑driven improvements that produced measurable growth.

The challenge

Boogie Board came to me with strong products, but difficulty scaling paid media. Their Google Ads lacked precise targeting, resulting in wasted spend and limited visibility among people searching for reusable writing tools.

Conversion rates dropped because landing pages didn’t highlight key benefits or create a smooth path to purchase. Campaigns failed to draw and convert high‑intent traffic.

They had no nurturing system, so repeat purchases and loyalty stayed low. Without automated follow‑ups, lifetime value never reached its potential.

They missed growth chances by skipping A/B testing, steady refinements, and expansion into new ad platforms. These gaps produced inefficient spending and lost revenue.

Services Used: Google Ads Management – Strategy, Campaign Buildout, Optimization, Lead Generation

Esteemed digital marketing solutions

I developed a multi‑layered approach focused on optimization, automation, and steady engagement. I began with detailed keyword research to uncover intent‑driven opportunities and built targeted Google Ads campaigns, supported by LinkedIn ads to reach professional audiences. Alongside new ad creatives, I designed optimized landing pages that clarified product benefits and made the shopping flow smoother. I created product‑focused lead magnets that highlighted sustainability and creativity to capture engaged prospects.

I introduced automated email follow‑ups and retargeting campaigns to support repeat purchases and strengthen customer relationships. I tested and refined campaigns on an ongoing basis to raise performance and efficiency.

Key steps included—

Improved keyword targeting for intent‑driven traffic
Targeted Google and LinkedIn ads that expanded reach
Lead magnets centered on product strengths to lift engagement
Landing pages designed for clear, direct conversions
Automated customer follow‑ups that supported repeat sales
Ongoing refinements that raised long‑term ROI

For Boogie Board, we put together a robust digital strategy that included:

Enhanced keyword targeting
Targeted Google & LinkedIn ads
Product-focused lead magnets
Optimized landing pages
Automated customer follow-ups
Continuous campaign refinement
Performance Max campaigns

STRENGTH IN NUMBERS

Business impact

By refining ad targeting, creating user‑focused landing pages, and adding automated follow‑ups, I delivered steady growth for Boogie Board. The campaigns brought higher‑quality traffic, raised conversion rates, reduced wasted spend, and produced a positive ROI while managing more than 650,000 dollars in ad budgets. This approach increased sales and strengthened long‑term customer engagement.

11+%

Boosted conversion rates by over 11% through optimized landing pages and refined ad targeting.

$31

Achieved an efficient cost per conversion of just $31, significantly lowering acquisition costs.

$650K

Successfully managed $650,000 in ad spend while delivering sustainable revenue growth and brand visibility.