Mount Vacation

Driving 250% more ski bookings through optimized Google Ads

Mount Vacation faced low online visibility and weak Google Ads ROI despite strong offline expertise. I revamped their advertising approach with multilingual campaigns, precise targeting, refined bids, and automated reporting. This lifted bookings by 250 percent and delivered far stronger returns on ad spend.

About Mount Vacation

Mount Vacation is a leading European ski travel agency with more than 15 years of experience, offering a wide selection of ski destinations, hotels, apartments, and chalets. Nearly 70,000 customers booked through them last year. They combine advanced online booking tools with personal support from experienced skiers, offering travelers flexible packages, simple payment options, and the option to book online or work directly with a consultant. Their multilingual team provides guidance, destination insights, ski maps, and real‑time information for a smooth experience. I supported their growth by improving key marketing channels and strengthening their online visibility, helping them reinforce their position as Europe’s top ski holiday provider.

The challenge

Mount Vacation came to me with major challenges in paid advertising. Even with a strong offline reputation and a wide destination network, their Google Ads produced low traffic and weak conversions. Budget use and bidding methods didn’t support meaningful returns.

The European ski holiday market carried high CPCs, and its ads lacked targeted messaging for different customer types. Missing multilingual targeting limited international reach.

Their ads didn’t match the booking flow. Landing pages weren’t optimized, and remarketing efforts were minimal, so interested users weren’t re‑engaged. This disconnect kept their strong offline brand from performing online, leaving room for competitors with sharper digital approaches.

Services Used: Google Ads Management – Strategy, Campaign Buildout, Optimization, Lead Generation

Esteemed digital marketing solutions

I helped Mount Vacation unlock stronger results from Google Ads by building a complete solution focused on visibility, budget control, and higher conversions. I created multilingual campaigns for key European markets so travelers saw messaging in their own language. Tailored ad copy highlighted unique packages, flexible payment options, and travel convenience, connecting with both families and solo adventurers.

Key steps included—

A custom ad strategy that highlighted Mount Vacation’s ski packages
Multilingual campaigns that drew international ski travelers
Promotion of flexible payment options for families and groups
Regular bid adjustments and ad improvements that protected spend
Landing pages shaped for fast, user‑friendly conversions
Automated follow‑ups that brought interested users back
Detailed performance reports that supported steady improvement

For Mount Vacation, we put together a robust digital strategy that included:

Highly targeted multilingual Google Ads campaigns
Optimized landing pages boosting conversion rates
Strategic bid management for efficient ad spend
Consistent ad performance monitoring & automation
Clear, ROI-driven reporting
Conversion-focused ad copy targeting skiers’ preferences
Increased brand visibility in a highly competitive market

STRENGTH IN NUMBERS

Business impact

By running tailored multilingual Google Ads campaigns with steady optimization, I helped Mount Vacation strengthen online visibility and raise booking performance. The approach produced 250 percent growth in conversions, a 107 percent increase in ROAS, and better budget efficiency, supporting their role as Europe’s go‑to ski holiday provider.

250+%

Increase in booking conversion rates through optimized Google Ads campaigns.

107+%

Improvement in Return on Ad Spend (ROAS), maximizing budget efficiency.

€175K

Successfully managed advertising budgets for large-scale, multilingual campaigns.