Abels Residential

Abels Residential

Designed a captivating website for Abels Residential highlighting their brand and value, converting visitors into leads in the competitive rental market.

Client

Abels Residential

Industry

Real Estate

Role

Web Designer & Developer

Creating a Conversion Focused Site for Abels

Abels Residential, a London property company, excels in the personalized letting and management of residential properties. By fostering strong business relationships, they stand apart from larger agencies. Director Callan Pang, with over ten years of experience, has progressed from Property Manager to Branch Manager. His dedication to honesty, efficiency, and organization ensures meticulous care tailored to each client’s needs.

To break into the competitive rental market, Abels Residential needed a website that captured attention and converted visitors into leads. The online presence had to embody their brand essence and effectively communicate their values through engaging design and functionality.

I developed a custom website for Abels Residential, harmonizing design with effective lead-generation strategies. Before launching, I optimized the site’s on-page SEO to meet high standards. Following launch, off-page SEO efforts were intensified to improve search engine rankings. This comprehensive strategy significantly boosted online visibility, placing the website on Google’s first page for over 280 high-value keywords. As a result, the site now garners over 20 qualified leads per month from organic traffic, successfully establishing their market position.

Key Features
Challenges
Solutions
keywords on Google’s front page
Qualified leads per month from search
fully loaded time for all pages