Abels Residential

Driving qualified leads with a high-performing rental website

Abels Residential needed a digital presence strong enough to compete in London’s crowded rental market. I designed a conversion‑focused website and carried out both on‑page and off‑page SEO work. The result brought top rankings for more than 280 targeted keywords and over 20 qualified leads per month, securing their competitive position.

About Abels Residential

Abels Residential is a London-based property company focused on the letting and management of rental homes with a strong personal approach. Unlike many larger agencies, Abels Residential builds long-term relationships through clarity, care, and steady communication. With more than a decade of experience, Director Callan Pang moved from Property Manager to Branch Manager before founding the firm, bringing deep industry knowledge and a people‑first mindset.

Abels Residential offers bespoke services for landlords and tenants, treating each property and client with attention and commitment. Entering London’s competitive rental market required a polished digital identity that reflected these values and helped them stand out among stronger, established rivals.

The challenge

Abels Residential approached me at a stage where building digital credibility mattered for growth. They had strong expertise in property management, but limited online presence made it tough to stand out against larger agencies dominating search results. Without a conversion‑focused website, they risked being overlooked by both landlords and tenants.

Their challenge had two parts: presenting their boutique yet professional services clearly online, and generating steady leads beyond offline referrals. In London’s competitive rental market, strong search visibility played a major role. Without effective SEO and an optimized website, attracting and converting visitors would remain difficult, making it hard to compete with bigger agencies.

Services Used: Web Design, Web Development

Esteemed digital marketing solutions

I delivered a complete website built for usability and lead conversion, giving Abels Residential a digital presence that reflected their brand values and produced real results. The site used a clean, intuitive structure and was shaped to capture lead data effectively. I applied detailed on‑page SEO to improve relevance and performance, and I carried out off‑page SEO to increase their visibility. This helped Abels Residential achieve more than 280 relevant Google keyword rankings and attract steady monthly inquiries, strengthening their position in the rental market.

Key steps included

A custom-designed website raised their industry image
Lean plugin usage lifted load speeds and uptime
Managed hosting produced 100 percent uptime and strong performance

For Abels Residential, we put together a robust digital strategy that included:

Conversion-focused website
Fully Custom Website
User-friendly interface improving the rental search experience
SEO ranking for 280+ high-value keywords
20+ qualified organic leads generated monthly
Fully loaded site speed within 2 seconds
Balanced design built for credibility and lead-gen success

STRENGTH IN NUMBERS

Business impact

By delivering a professional website and executing targeted SEO, Abels Residential moved into the digital marketplace with strength. With higher user engagement, first‑page keyword rankings, and steady inbound leads, they positioned themselves as a trustworthy and competitive option in London’s rental market and built a foundation for scalable growth.

300+

Keywords ranked on Google’s first page, significantly boosting visibility.

20+

Qualified leads generated each month directly from organic search traffic.

Fully loaded page speed across all pages, improving both user experience and SEO performance.