Meritt Payments

Boosting conversions through fast, multilingual web redesign

Meritt Payments faced major hurdles, including a slow website, weak multilingual SEO, and unclear service presentation, which hurt conversions. I redesigned the website, optimized it for bilingual audiences, and added strategic CTAs that raised engagement, lifted conversions, and produced measurable growth.

About Meritt Payments

Meritt Payments is a financial technology company that delivers advanced payment processing solutions for businesses ranging from small startups to large enterprise organizations. Their services cover card‑not‑present payments, mobile payment options, and fully integrated point‑of‑sale systems built to support efficiency and profitability. In a sector where trust, security, and innovation matter, Meritt provides personalized service while meeting strict performance and compliance standards.

Their digital presence did not match the strength of their offering. A slow, poorly optimized website made client acquisition difficult and weakened their brand in a competitive market. I stepped in to realign their digital platform with the quality of their services, turning their online presence into a tool for stronger engagement and measurable growth.

The challenge

Meritt Payments approached me with major website issues. Their site was overloaded with plugins, leading to 10‑second load times that hurt the user experience and cost them opportunities.

The design did not present their advanced payment solutions clearly or customer‑focused. Potential clients struggled to understand the range and value of what they offered.

A multilingual setup created more problems. The English and French versions were poorly coded and lacked an SEO strategy, limiting search visibility and keeping organic traffic low.

These problems weakened conversions, credibility, and overall competitiveness. Meritt needed a faster, SEO‑optimized, bilingual website that could engage clients smoothly and position the company as a trusted leader in payment technology.

Services Used: Web Design, Web Development

Esteemed digital marketing solutions

I rebuilt Meritt Payments’ website to be fast, bilingual, and strategically optimized for conversions. I improved performance by removing unnecessary plugins and coding a lightweight design aligned with their brand. I placed strategic CTAs across key service sections to prompt immediate engagement, and I created a complete multilingual SEO structure for both English and French audiences.

Key steps included

A custom-designed website raised their industry image
Lean plugin usage lifted load speeds and uptime
Managed hosting produced 100 percent uptime and strong performance
Strategic CTAs guided B2B client actions smoothly
SEO-friendly bilingual content targeted English and French users

For Meritt Payments, we put together a robust digital strategy that included:

Modern, bespoke design aligned with fintech branding
Ultra-fast load times with optimized plugin management
Strategic CTAs driving stronger B2B conversions
SEO-optimized bilingual structure for English & French
Increased visibility in a competitive fintech market
100% uptime through reliable hosting infrastructure
Customized Google Ads Strategy

STRENGTH IN NUMBERS

Business impact

By redesigning Meritt’s website with a user‑first, multilingual, and SEO‑focused setup, I delivered a platform that boosted performance. Organic traffic rose, CPA dropped, and Meritt gained visibility for more than 500 competitive keywords, strengthening their market presence and producing measurable returns from their digital investment.

108%

Increase in organic traffic within six months through bilingual SEO and optimized website structure.

65%

Reduction in CPA by aligning CTAs with user intent and improving conversion flows.

500+

Keywords ranked on Google’s first page within the first year, strengthening visibility and market reach.