Next Gen Shutters

Next Gen Shutters

Next Gen Shutters’ new easy-to-use site improved local search results and user engagement, boosting visibility and conversions through PPC ads and optimized pages.

Client

Next Gen Shutters

Industry

Professional Services

Role

Web Designer & Developer

Transforming Next Gen Shutters’ Website

Next Gen Shutters, a family-owned business in Sidcup, prides itself on offering welcoming and transparent service without aggressive sales tactics. Known for competitive pricing compared to major brands, they bring a decade of expertise to deliver personalized advice and in-house installations, setting them apart from competitors using subcontractors.

The website needed to reflect Next Gen Shutters’ unique qualities and resonate with customers while maintaining a strong online presence. This required balancing informative content with a visually appealing design, enhancing the site’s appeal and functionality.

To attract local customers in Kent, I developed area-specific pages to boost local SEO, aligning with broader marketing strategies. This approach helped elevate search rankings in a competitive market. The primary goal was to convert visitors into leads by showcasing the value of their services through an exceptional website.

I improved the visibility of Next Gen Shutters by creating a user-friendly site with unique area pages optimized for local searches. Clear calls to action were implemented, making it easy for users to reach out. I also managed targeted pay-per-click ads, enhancing the site’s engagement and effectiveness at converting visitors into customers. My aim was to ensure a smooth user experience from start to finish.

Key Features
Challenges
Solutions
Monthly organic traffic
Keywords ranked in the first page of Google
conversion rate from website