Stella Maris Hotel de Luxe

Seamless booking redesign boosts conversions for Stella Maris

Stella Maris Hotel de Luxe struggled with an outdated website and a confusing external booking flow that frustrated visitors and led to abandoned reservations. I redesigned the website, integrated a booking system that synced with third‑party platforms, and applied SEO improvements. This produced higher conversions, 64 percent organic traffic growth, and 40 percent of bookings coming directly through the website.

About Stella Maris Hotel de Luxe

Stella Maris Hotel de Luxe in Svendborg, Denmark, is a boutique luxury hotel with 36 elegantly designed rooms, modern amenities, a fine dining restaurant, a bar, a lounge, terraces, and corporate meeting spaces. Guests enjoy cooked‑to‑order breakfast and 24‑hour room service. Their outdated website and fragmented booking setup caused confusion and failed to represent the quality of the hotel or support smooth reservations. I stepped in to rebuild their digital presence, improve booking efficiency, and raise organic visibility to lift direct booking revenue.

The challenge

Stella Maris Hotel de Luxe faced significant issues with its outdated digital platform, hindering growth. The old website lacked a consistent luxury look, creating a gap between the guest experience and the online image, lowering credibility and conversions.

The booking process created the most significant obstacles. Instead of using an integrated system, guests were sent to an external platform, leading to confusion, drop-offs, and incomplete reservations. This reduced revenue and kept the hotel dependent on third parties.

The website’s content lacked proper keyword targeting and structure, making it hard to compete locally or internationally.

The fragmented booking setup also caused syncing problems with platforms like Booking.com, leading to double bookings and outdated availability.

The hotel needed more than a design refresh. It required unified branding, stronger SEO, and technical improvements to support direct bookings and reduce dependence on external platforms.

Services Used: Web Design, Web Development

Esteemed digital marketing solutions

I executed a complete redesign of the Stella Maris Hotel de Luxe website, focusing on user experience and functionality. I built a modern website aligned with the hotel’s luxury identity and integrated a fully automated booking system that synced in real time with platforms such as Booking.com. This removed double‑booking issues and gave guests up‑to‑date availability. I simplified the booking flow to cut abandonment and create a smooth process that matched the hotel’s high‑end hospitality. I carried out targeted keyword research and optimized copywriting to capture high‑value organic traffic for both branded and non‑branded terms.

Key steps included

A custom-designed website raised the modern industry image
Lean plugin usage lifted load speeds and uptime
Managed hosting produced 100 percent uptime and strong performance

For Stella Maris Hotel de Luxe, we put together a robust digital strategy that included:

Fully Managed Hosting
Redesigned website with luxury aligned aesthetics
Streamlined booking integration with reduced cart abandonment
Automatic room sync feature tied to Booking.com and other platforms
Keyword driven SEO optimization for high organic visibility
Fast performance, reliability, and higher conversion rates
User friendly booking process boosting customer trust

STRENGTH IN NUMBERS

Business impact

Through the redesign and technical upgrades, Stella Maris Hotel de Luxe transformed its digital experience. Guests could book directly with ease, room availability stayed accurate across all channels, and organic visibility climbed. This produced 64 percent organic traffic growth, 40 percent of bookings coming directly through the website, and more than 250 keywords reaching Google’s first page in the first year.

64%

Increased organic traffic by 64% within the first 12 months.

40%

40% of total bookings now come directly through the redesigned website.

250+

Achieved 250+ first page keyword rankings within the first year.