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  • Automation Anywhere

Cutting lead costs 97% while scaling 100x more customers

Automation Anywhere faced high lead costs and weak global campaign performance, spending nearly $2,000 per lead. Through strategic audits, stronger offers, and precise campaign optimization, I cut CPL by 97%, expanded MQL acquisition, lifted awareness, and increased customers 100x.

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About Automation Anywhere

Automation Anywhere is a global leader in Robotic Process Automation, providing AI‑enabled automation solutions for more than 2,800 companies and 1,600 enterprise brands. Its platform combines automation tools with cognitive capabilities and analytics to help organizations streamline processes, reduce errors, and scale quickly. The company serves clients in financial services, healthcare, technology, manufacturing, logistics, and telecommunications, and operates at the forefront of digital transformation.

Despite strong product–market fit, the company faced significant marketing inefficiencies. Customer acquisition costs were high, and global campaigns remained standardized with little localization. Everything ran in English, and messaging rarely needed to be adjusted for regional needs. Lead costs climbed, and many markets underperformed.

I partnered with Automation Anywhere to rebuild their digital marketing approach, focusing on cutting CPL, increasing lead volume without lifting budgets, improving campaign structure, and aligning offers with competitive benchmarks.

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The challenge

Automation Anywhere faced lead costs of $1,936 per lead, making acquisition unworkable. Their campaigns tried to hit too many goals at once—impression share, lead volume, and awareness—so performance stayed weak.

Global campaigns were copied across regions with no market adaptation and ran only in English. Landing pages often failed to match keyword intent, hurting quality scores. Ad copy focused on features instead of customer problems and solutions.

They had strong content, yet it sat unused. The primary call‑to‑action was a basic contact form, far weaker than competitors’ offerings, which included reports, white papers, or free trials. Inefficient account structures and misaligned keyword groups drained the budget and slowed progress.

They had a strong product, yet poor strategic execution held back lead growth and limited acquisition potential.

  • Services Used: PPC Optimization, Landing Page Strategy, Content & Offer Development, Global Campaign Management

Esteemed digital marketing solutions

I executed a structured multi‑phase approach to rebuild Automation Anywhere’s digital acquisition strategy. I started with a full strategy audit, separating campaigns by objective to remove conflicting KPIs. I ran a content audit to match strong assets to the right funnel stages, rebuilt landing pages to align with keyword intent, and introduced persona‑driven ad copy focused on clear problem‑solution messaging.

To lift ROI, I refined keyword targeting, shifted bid strategy toward conversion efficiency, and strengthened offers to stay competitive in the RPA market. Testing a free trial beside standard lead‑gen tactics made campaigns more conversion‑focused and created scalable growth paths.

Key steps included

  • A custom global landing page system with localized alignment
  • Ad copy centered on solutions and ROI
  • Structured campaigns split by objective for cleaner performance
  • Bid strategy focused on cost efficiency
  • Competitive offers, including free trials and white‑paper campaigns
For Automation Anywhere, we put together a robust digital strategy that included:
  • 97% reduction in cost per lead
  • New competitive trial-based funnel introduced
  • Global campaign management with localized alignment
  • Conversion-focused ad copy replacing feature-heavy language
  • 100x increase in customer acquisition
  • 300% increase in ad impressions
  • 25% greater impression share
STRENGTH IN NUMBERS

Business impact

I restructured campaigns, improved conversions, introduced stronger offers, and aligned global activity with customer needs. This dropped Automation Anywhere’s CPL from $1,936 to $63 and scaled qualified lead volume 100x. The changes transformed customer acquisition, doubled conversion efficiency, and expanded brand visibility worldwide.

-97%
Reduced CPL from $1,936 to $63 — a 97% improvement in acquisition efficiency.
100x
Scaled customer acquisition 100x, from 150 per month to nearly 8,000 leads monthly.
300%
Ad impressions increased by 300%, solidifying Automation Anywhere’s digital visibility in key markets.