Banyan Technology

Boosted Banyan Technology’s engagement by 320% with Google Ads

Banyan Technology struggled to balance budgets, keep up with Google Ads algorithm changes, and maintain steady conversions. I applied a results‑focused ad strategy with keyword improvements, real‑time monitoring, and customized campaigns. Engagement rose by 320 percent while costs stayed controlled and ROI improved.

About Banyan Technology

Banyan Technology, founded in 2001, is a logistics innovator advancing over‑the‑road freight through API Carrier connectivity. Its LIVE Connect platform supports Truckload, LTL, Parcel, and Final Mile shipping with automation, real‑time rating, predictive pricing, and cost management. Recognized on FreightWaves’ FreightTech 100 and Inc. 5000, Banyan helps shippers and carriers work together through real‑time connections. I supported their growth by running global Google Ads campaigns built around strong optimization, close monitoring, and tight budget control to raise ROI and attract qualified leads.

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The challenge

Banyan Technology wanted stronger market visibility but had difficulty scaling campaigns. Growing competition in Google Ads pushed cost‑per‑clicks higher, making it hard to balance reach with cost‑efficient bidding.

Frequent algorithm shifts demanded constant attention, which made it tough to keep performance steady. With more freight tech firms entering the space, achieving solid conversion rates became harder in an expensive, crowded market.

Banyan needed steady, qualified leads at a controlled cost per conversion. Without a streamlined, ROI‑focused strategy, their digital growth risked losing momentum and falling behind competitors.

Services Used: Digital Marketing Partner – Strategy, Rebrand, Website Development, SEO, Paid Ads, Lead Generation

Esteemed digital marketing solutions

I delivered a strategic Google Ads approach built on advanced research, data‑driven optimizations, and steady performance adjustments. I focused on sustainable cost control, high‑value traffic growth, and stronger conversions aligned with Banyan’s goals.

Solutions Implemented

Used detailed keyword research for targeted audience engagement
Launched tailored ads across Google and Meta to lift conversion rates
Employed real‑time monitoring to maintain performance and compliance

For Banyan Technology, we put together a robust digital strategy that included:

Targeted keyword research aligned to search intent
Customized ad campaigns across multiple platforms
Continuous bidding optimization to reduce wasted spend
Real-time performance tracking and adjustments
Automated reporting and insights for accountability
Improved conversion-focused copy aligned with user intent
Full SEO Optimization

STRENGTH IN NUMBERS

Business impact

By refining Banyan’s campaign strategy and adding monitoring systems, I delivered clear improvements in ad performance. Engagement rose by 320 percent, conversion rates stayed strong, cost per conversion remained controlled, and ROI stayed consistent, supporting Banyan’s standing in the logistics sector.

5.48%

Achieved a 5.48% conversion rate through optimized targeting and strategic ad placements.

$56

Reduced and stabilized cost-per-conversion to $56.01, maximizing ad spend efficiency.

$47.6K

Managed $47.6K in ad spend to generate high-ROI campaigns with sustained visibility.