The challenge
Before working with me, Berks Plumbing faced major digital hurdles despite their strong offline reputation. Their single‑page site restricted keyword reach, offered no service‑specific content, and lacked clear calls to action. This made it difficult to appear for key local searches like “emergency plumber near me,” slowing lead flow.
Technical SEO problems added to the issue. An outdated structure, slow loading, and weak keyword targeting made it hard for potential customers to find them, even for high‑demand services.
Paid ads were another weak point. Campaigns had poor targeting, loose keyword groups, and low‑relevance ads. This led to high CPC, wasted budget, low conversion rates, and spam enquiries. Their ads often appeared in regions they didn’t cover, increasing acquisition costs.
Local Service Ads weren’t set up well either. Important elements such as verified reviews and job types weren’t used properly, causing competitors with stronger setups to appear more often.
Berks Plumbing had community trust, but their digital foundation wasn’t built to drive qualified traffic, stronger visibility, or reliable returns.