Canadian Orthodontic Partners

97% more consults with a precision-driven media strategy

Canadian Orthodontic Partners dealt with weak campaign performance, rising acquisition costs, and low‑quality leads across more than 65 clinics. I rebuilt their media strategy into a localized, conversion‑focused system that cut cost‑per‑consult by more than half, lifted consultations by 97%, and created a scalable patient growth engine.

About Canadian Orthodontic Partners

Canadian Orthodontic Partners (COP) is one of Canada’s largest orthodontic networks, operating more than 65 clinics across eight provinces. Using a house‑of‑brands model, they support community clinics with centralized marketing, HR, admin, and recruitment so practitioners can focus on patient care. Their goal is to deliver consistent, personalized orthodontic treatment across each location.

Despite strong offline operations and a sizable marketing budget, digital performance fell short. Campaigns lacked clinic‑level targeting, leads didn’t convert into consults or treatment starts, and media spend often produced weak ROI. COP needed a system that focused on revenue‑producing actions while aligning with each clinic’s capacity, local demand, and community expectations.

The challenge

Before working with me, COP’s marketing showed significant inefficiencies. Ad spend was high but poorly attributed, resulting in large volumes of low‑quality leads that rarely turned into patient starts. Some clinics received enquiries they couldn’t handle, while others with open capacity stayed underused.

Budgets didn’t match regional or seasonal differences, leading to wasted spend in some areas and missed opportunities in others. Leadership lacked clear insight into how marketing connected to booked consults, and Meta campaigns produced many unqualified submissions.

Their generic approach didn’t connect with Canada’s varied communities, including regions where English wasn’t the primary language. Without a data‑driven model, decisions lacked depth, and conversion gaps remained unresolved.

COP had the resources but not the precision or localization needed for scalable patient growth.

Services Used: Paid Media Strategy, Performance Marketing, Conversion Optimization, Data Integration

Esteemed digital marketing solutions

I rebuilt COP’s media system around a conversion‑first model. The focus shifted to consults and treatment starts, with budgets adjusted according to clinic capacity, local demand, and seasonal patterns. Campaigns were localized and translated into French and Mandarin for French- and Mandarin‑speaking audiences to improve reach across the network. Paid search, Meta, and Performance Max were connected with Google, Meta, and HubSpot data to improve optimization and attract higher‑quality patients.

Key steps included

A custom paid‑media structure tied to clinic capacity and local demand
Paid search, Meta, and PMax campaigns tuned for deeper‑funnel actions
Localized multilingual ads for broader community reach
Data integrations that supported smarter budget use and attribution

For Canadian Orthodontic Partners, we put together a robust digital strategy that included:

Hyper-localized paid media strategy by clinic
Conversion-first targeting, focusing on consults and starts
Multilingual ad campaigns for French & Mandarin audiences
Smarter budget allocation based on capacity and seasonality
105% increase in conversion rates from media optimization
58% lower cost-per-consult with scalable precision
97% growth in booked patient consults nationwide

STRENGTH IN NUMBERS

Business impact

With a data‑driven, localized, conversion‑focused media system, Canadian Orthodontic Partners moved from wasted spend to a scalable growth engine. By matching marketing investment to clinic capacity and diverse patient needs, they achieved a 97% rise in booked consultations, cut cost‑per‑consult by 58 percent, and doubled conversion rates, demonstrating clear and lasting improvement.

97%

Overall patient consults increased by 97% across 65+ clinics.

58%

Cost-per-consult decreased by 58%, maximizing budget efficiency.

105%

Paid media conversion rates increased by 105%, driving bottom-line growth.