The challenge
Complete Plumbing had several SEO and digital hurdles before working with me. They were well known across Cork, but their online presence didn’t support steady enquiries. The website was slow and poorly optimized, and it failed to appear for high‑intent searches such as “Cork plumbing services” or “gas boiler service Cork,” which pushed potential customers toward competitors.
Organic traffic was low, which limited calls and bookings. The site lacked locally focused pages and service‑specific content, giving competitors plenty of room to outperform them: sparse blog posts and minimal resources made visibility even weaker.
Authority was another issue. They had very few strong backlinks, keeping the domain strength low and rankings stuck. The design had weak calls to action, and engagement was limited, so the small amount of traffic they did receive rarely turned into enquiries.
They delivered excellent service in their area, but they lacked online recognition and trust signals. They needed a complete digital rebuild to create a consistent lead flow and position themselves as a Plumbingce for plumbing in Cork.