Dino Decking Ltd

Boosting Dino Decking’s conversions by 74% with SEO

By working with me, Dino Decking strengthened its digital presence within a highly competitive UK home improvement niche. Through focused SEO work, technical improvements, and content-led strategies, the company saw a 206% jump in clicks, a 74% lift in conversions, and major gains in keyword rankings against much larger competitors. This collaboration boosted organic performance and reinforced Dino Decking’s reputation as a sustainable decking leader by building authority, refining core commercial pages, and pushing peak-season sales far beyond expectations.

About Dino Decking Ltd

Dino Decking Ltd, a family-run UK business, creates eco-friendly composite decking made from recycled wood and plastic. Their products are durable, low‑maintenance, and built to handle harsh weather while reducing environmental impact. With strong customer service and a broad range of boards, trims, and accessories, they support both DIY homeowners and larger projects. Competing against bigger national brands came with visibility challenges, and seasonal peaks made a more substantial online presence even more important. I stepped in to help lift organic visibility, improve rankings, and drive steady, measurable online growth.

The challenge

Before working with me, Dino Decking faced several obstacles that limited online growth. Their eco-friendly product range was strong, yet they struggled to rank for key commercial terms. Competitors such as Neotimber and Cladco held stronger digital authority and occupied top spots for high‑value searches.

Inside the company, there wasn’t enough time or structure to sustain a steady SEO program. The site performed well but lacked a clear optimization plan, leaving keyword gaps, uneven content targeting, and slowing organic growth. The content didn’t address key informational queries, making it easy for richer competitor pages to outrank them.

Seasonal swings made the problem bigger. Demand climbed in warmer months, and weak visibility during this period led to missed opportunities with ready‑to‑buy customers. Technical checks also showed tracking issues that made it hard to understand performance or ROI. What they needed was better measurement, a clear content plan, authority‑building activity, and a sharper SEO framework.

Services Used: Digital Growth Partner – SEO, Content Optimization, Technical Audits, Digital PR

Esteemed digital marketing solutions

Redefine Web applied an SEO-first plan designed to create fast, measurable organic gains. I started with full audits covering GA4 accuracy, technical SEO, and content performance. From there, I focused on high-revenue URLs that were close to reaching page one, strengthened product-focused landing pages, and used a pillar‑cluster structure to build authority around core commercial themes. Digital PR secured reputable backlinks, and technical updates cleared crawl and indexing issues.

Key steps included

A custom SEO content cluster that supported key product positioning
Optimized commercial URLs that lifted rankings for high-impact keywords
Digital PR campaigns that gained authoritative backlinks and boosted trust
A technical audit that cleared crawling and indexing inefficiency
Improved GA4 tracking that supported accurate measurement and steady refinement

For Dino Decking Ltd, we put together a robust digital strategy that included:

SEO-driven growth across commercial keywords
Modernized content positioning with a pillar-cluster approach
Accurate GA4 analytics tracking for ROI clarity
206% YoY increase in clicks during peak season
74% increase in conversions through optimized funnel
Strengthened authority with 101% increase in referring domains
Competitive keyword rise to top-three positions

STRENGTH IN NUMBERS

Business impact

Through focused SEO improvements, technical fixes, and authority-building work, Dino Decking passed its growth target by 114%. With a 206% jump in clicks, a 74% lift in conversions, and stronger keyword positions, the company strengthened its digital presence and outperformed far larger competitors during peak-season demand.

+206%

Organic clicks grew 206% YoY at peak season, dramatically increasing web traffic and relevance.

+74%

Conversion rate surged by 74%, translating into higher sales and improved ROI.

+114%

Performance exceeded targets by 114%, far surpassing initial growth forecasts.