Elevated Roofing

340% lead growth with full-scale digital marketing strategy

Elevated Roofing, a leading residential and commercial roofing company in Frisco, TX, struggled with stagnant online lead generation even with ongoing marketing efforts. I rebuilt their digital approach using SEO, stronger content, and conversion‑driven strategy. This lifted leads by 340% and increased revenue by 300%.

About Elevated Roofing

Elevated Roofing, based in Frisco, Texas, built a strong reputation over more than twenty years of residential and commercial roofing work across the Dallas–Fort Worth area. Their craftsmanship and service earned deep local trust, yet word‑of‑mouth alone couldn’t fuel the expansion they wanted. They aimed to grow beyond Frisco into surrounding cities such as Plano and McKinney, where competitors pushed hard with paid ads and strong digital activity.

They had already tested Google Ads, SEO, and social campaigns, but these efforts weren’t producing measurable returns. Lead flow stayed inconsistent, rankings lagged behind competitors, and their marketing lacked a unified structure.

I stepped in to create a focused, data‑driven system built for long‑term lead generation, stronger search performance, and significant revenue growth.

The challenge

Elevated Roofing had strong local recognition but couldn’t generate steady digital leads beyond its immediate area. Their site didn’t rank for competitive roofing terms in nearby cities like Plano, McKinney, and Allen, limiting their regional reach.

Their SEO work lacked consistency, leading to weak search performance. Paid ads burned through the budget with low conversions, pushing lead costs too high. They had content, but it wasn’t aligned with what homeowners or commercial property managers were actually searching for, and it didn’t drive inquiries.

The website wasn’t built for conversions. Visitors landed on pages that didn’t guide them toward calls or form submissions, which hurt both organic and paid performance.

Competitors in nearby cities held more substantial rankings and more effective ads, widening the gap even further. Marketing spend wasn’t creating returns, and regional expansion stayed out of reach. Elevated Roofing needed a partner to review their digital presence and build a clear path toward measurable growth.

Services Used: SEO, Website Optimization, Content Strategy, Paid Advertising, Online Presence Management

Esteemed digital marketing solutions

I ran a full diagnostic of Elevated Roofing’s site performance, analytics, paid campaigns, and organic reach, then built a data‑driven plan centered on lead growth and regional expansion. The work combined SEO, strategic content, conversion‑focused design updates, and refined ad management.

Key steps included

A custom landing page framework built for conversions and search reach
Optimized plugin usage that improved load speed and stability
Managed hosting that delivered 100 percent uptime with strong performance
Service area pages built to win searches in nearby cities
SEO improvements, link building, and structured local citations
Blog content and digital PR that lifted authority and visibility
Ongoing ad refinements with tracking and landing page tests

For Elevated Roofing, we put together a robust digital strategy that included:

Modern service-area driven website improvements
SEO & local optimization fueling expansion to new cities
Enhanced content library & blog for search authority
Paid ad campaigns integrated with optimized landing pages
Improved load speed and uptime for user satisfaction
Conversion-focused templates boosting lead capture
Consistent multi-channel traffic & lead growth

STRENGTH IN NUMBERS

Business impact

Through my integrated strategy, Elevated Roofing grew from limited digital reach to a leading provider across multiple cities. Traffic rose 109 percent, conversion rates increased 111 percent, and leads grew 340 percent, driving a 300 percent revenue lift and supporting expansion into new service areas.

+340%

Roofing leads surged 340% through enhanced SEO, content, and conversion-focused landing pages.

+109%

Website traffic increased 109% via improved search presence, content development, and service area rankings.

+300%

Annual revenue grew by more than 300%, enabling expansion into commercial roofing and new business ventures.