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  • Fitzgerald Power

5x more inbound leads with SEO, PPC, and CRM automation

Fitzgerald Power, a chartered accountancy practice, faced issues with duplicate content, low‑quality inbound leads, and missing CRM automation. I redesigned their inbound approach across SEO, Google Ads, LinkedIn campaigns, and HubSpot CRM. This work produced five times more inbound leads, £1 million in new revenue, and more than 30 monthly client opportunities.

Laptop displaying a modern website offering innovative accounting services, alongside a vase of white flowers on a clean desk. The site features colorful graphics and a professional layout, emphasizing value addition.
About Fitzgerald Power

Fitzgerald Power, a long-established accountancy firm serving businesses, contractors, and high‑net‑worth clients, relied on word‑of‑mouth, acquisitions, and purchased leads for growth. They had a website, search efforts, ads, and content support, yet the impact stayed low because the content felt generic, the strategy lacked cohesion, and no automation supported follow‑up. Leads were stored in spreadsheets, which hindered precise ROI tracking.

After partnering with me, they adopted a tailored inbound marketing strategy built around original thought leadership, CRM automation, and paid campaigns. This shift produced steady growth, a predictable pipeline, and positioned Fitzgerald Power as a digitally advanced firm in its sector.

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The challenge

Before partnering with me, Fitzgerald Power faced a range of challenges despite working with outside teams.

They generated about 20 inquiries per month from more than 1,000 visitors, resulting in weak conversion rates. Their content relied on syndicated news used by many UK accountancy firms, which hurt search visibility and stopped them from building thought leadership.

Traffic volume looked acceptable, yet their messaging and keyword focus lacked distinction. Their Google Ads activity lacked proper ROI tracking, making performance unclear.

Leads were handled manually in Excel and via email, resulting in missed opportunities and inconsistent follow‑up. They had no automation tools, limited reporting, and no clear link between services and client personas.

Without a structured inbound program, client acquisition remained inconsistent, limiting steady growth in a competitive market.

  • Services Used: SEO, Paid Ads, Content, LinkedIn Ads, CRM Automation

Esteemed digital marketing solutions

I replaced Fitzgerald Power’s disconnected approach with a cohesive inbound marketing program. I built a persona‑driven SEO strategy, optimized their site for better conversions, and took over Google Ads management with strict budget controls. On LinkedIn, I launched targeted ad campaigns for decision-makers in their respective niche sectors. I created original, optimized articles to build authority and improve search performance. To support lead nurturing, I produced PDF guides for gated downloads and introduced HubSpot CRM with automated workflows that delivered consistent follow‑up tailored to each lead. This multi‑channel approach improved lead quality, enhanced pipeline management, and increased ROI.

Key steps included

  • A custom inbound program aligned with service priorities
  • Google Ads and LinkedIn lead generation campaigns with refined targeting
  • Original SEO content and gated resources
  • HubSpot CRM setup with automation workflows
  • Website conversion improvements that lifted lead capture
For Fitzgerald Power, we put together a robust digital strategy that included:
  • Persona-driven SEO and inbound content strategy
  • LinkedIn Ads targeting B2B decision-makers
  • Google Ads ROI-focused management
  • Original blog content & PDF lead magnets
  • HubSpot CRM with lead tracking & nurturing
  • Sitewide conversion optimization, raising rates from 1.4% to 6%
  • Revenue growth of £1M backed by digital pipeline
STRENGTH IN NUMBERS

Business impact

Through a combined approach using SEO, paid search, LinkedIn Ads, original content, and CRM automation, Fitzgerald Power built a steady pipeline of qualified leads. Inbound inquiries rose fivefold, conversion rates increased 4.5x, and revenue grew by £1M, placing the firm as the go‑to provider for accountancy and tax advisory services in their market.

5X
Inbound leads grew 5x, scaling from 20 to over 100 monthly opportunities.
£1M+
Over £1M in new revenue added through sustained inbound growth.
6%
Website conversion rate increased from 1.4% to almost 6%, driving consistent ROI.