FreedomTax

Driving 600% ROAS with optimized Google & LinkedIn ad campaigns

FreedomTax faced poor Google Ads performance, with low conversions and inefficient spending. I carried out keyword research, improved ad campaigns, and added LinkedIn Ads. This produced 40% higher conversions, 600% ROAS, and a 74% drop in lead costs.

About FreedomTax

FreedomTax Japan simplifies tax filing by focusing solely on taxation, eliminating extras like bookkeeping or payroll. With automation and streamlined services, they provide affordable, efficient, remote‑friendly solutions for individuals and small businesses. Their lean model lowers overhead and passes savings to clients, making the service a cost‑effective choice for fast, straightforward filing. They struggled with digital advertising, as ad spend failed to deliver steady ROI. I stepped in to restructure and optimize campaigns, aiming for consistent growth in conversions and profitability.

The challenge

Before working with me, FreedomTax ran digital ad campaigns that generated impressions but weak conversions, resulting in wasted spend. Their keyword research lacked focus, targeting was too broad, and irrelevant traffic drained the budget. Landing pages weren’t optimized, click‑through rates stayed low, and no structured testing or adjustments supported improvement.

They had no LinkedIn activity, which meant they missed a clear path to reach business professionals who matched their ideal audience. The campaigns lacked strategy, data‑driven refinement, and ongoing optimization, leaving them behind competitors with ads that consumed budget without delivering growth. FreedomTax needed a performance marketing approach built around measurable returns and steady, dependable expansion.

Services Used: Google Ads Management – Strategy, Campaign Buildout, Optimization, Lead Generation

Esteemed digital marketing solutions

I carried out a full ad strategy rebuild aimed at sharper targeting, better efficiency, and stronger ROI. I conducted detailed keyword research to shape targeted Google Ads campaigns, created tailored ad groups for greater relevance, and managed ongoing optimization. After Google Ads gained stronger traction, I expanded my activity to LinkedIn Ads to reach business professionals seeking tax support. This shift brought a major drop in cost per lead and delivered high‑quality conversions.

Key steps included—

A custom-designed ad structure built on targeted keywords
Improved campaigns that boosted conversions
Google and LinkedIn ad management that produced a 600% ROAS increase

For FreedomTax, we put together a robust digital strategy that included:

Optimized landing page for maximum conversions
Streamlined and properly targeted Google Ads strategy
Enhanced keyword targeting to attract qualified leads
Optimized ad campaigns for stronger conversion rates
600% ROAS achieved with LinkedIn Ads integration
40% increase in conversion efficiency
74% reduction in cost per qualified lead

STRENGTH IN NUMBERS

Business impact

I improved FreedomTax’s ad performance with a data‑driven approach, increasing conversions by 40%. LinkedIn campaigns delivered high‑quality leads with a 600% ROAS, and cost per lead dropped by 74%. The campaigns produced steady growth and dependable revenue gains.

40%

Conversion rates increased by 40% through refined ad targeting and better keyword alignment.

600%

Return on Ad Spend (ROAS) surged by 600% with optimized Google and LinkedIn advertising.

74%

Cost per qualified lead was reduced by 74%, allowing a more profitable ad spend.