Galloways Printers Limited

Rebranding a 150-year print leader with sustainable digital strategy

Galloways Printers, a 150‑year‑old heritage print company, wanted to modernize its presence and counter the idea that print had become old‑fashioned. Through SEO, content marketing, and a refreshed sustainable brand message, I increased web sessions, lifted engagement, and grew enquiries by 34 percent.

About Galloways Printers Limited

Galloways Printers Limited is one of the UK’s longest‑standing print providers, with more than 150 years of experience. They built a strong reputation in litho and digital print, offering direct mail, packaging concepts, brochures, and advanced finishing. Their customer‑focused approach and innovative mindset kept them competitive for generations.

As digital channels proliferated, the team saw the need to shift perceptions from a “traditional” print supplier to a modern, sustainable, integrated partner for marketers and businesses. They aimed to show that print remained relevant, effective, and sustainable when used alongside digital efforts.

After partnering with me, Galloways worked to reshape how clients viewed print and to strengthen their position as a forward‑thinking, environmentally responsible print partner.

The challenge

Galloways held a strong reputation, yet they faced barriers in a digital‑first market. Many prospects viewed print as old‑fashioned, costly, and environmentally harmful, which limited new business opportunities.

They had loyal clients, but their story wasn’t reaching broader audiences. Print’s role in modern, integrated campaigns wasn’t being communicated clearly. Their website had weak search visibility, putting them behind digital‑focused competitors with stronger SEO.

Misunderstandings about sustainability added pressure, as many assumed that print had a heavy carbon footprint. Their social presence was also minimal, which reduced the reach of their expertise.

To grow, Galloways needed wider brand exposure, stronger content, and an active presence on LinkedIn and Instagram. Their goal was direct: show the modern value of print, increase discovery, and drive new enquiries in a market often seen as shrinking.

Services Used: Digital Marketing Partner – Strategy, Content, SEO, Campaign Development, Social Media

Esteemed digital marketing solutions

I created the “Fall in Love with Print Again” campaign to reposition Galloways. Through SEO‑driven content, social storytelling, and sustainability‑focused messaging, the campaign reframed print as modern, impactful, and eco‑friendly. This positioned Galloways as leaders in integrated marketing.

Key steps included

A custom content campaign that strengthened industry credibility
SEO articles ranking #1 for terms such as collateral, packaging ideas, and the carbon footprint of paper
Optimized plugin usage that improved site performance and engagement
Social campaigns that reached large audiences across LinkedIn and Instagram
Managed hosting that delivered steady, high‑performance uptime

For Galloways Printers Limited, we put together a robust digital strategy that included:

Repositioned print as a modern, sustainable medium
High-performing SEO content campaign driving 11k unique users
Top rankings for industry search terms on print & sustainability
90,000 social impressions building awareness and digital visibility
34% increase in leads and enquiries from organic traffic
Greener brand narrative strengthened customer trust
Fast, engaging content experience for users

STRENGTH IN NUMBERS

Business impact

Through sustainable rebranding, SEO‑driven campaigns, and modern social storytelling, I repositioned Galloways as a forward‑thinking, industry‑leading print provider. The shift lifted digital authority, attracted thousands of new users and high‑intent visitors, and delivered clear growth, with more enquiries, stronger lead quality, and rising social engagement, showing audiences are ready to embrace the renewed power of print.

+34%

Form submissions and enquiries grew by 34% in just 12 months, driven largely by organic search and content marketing campaigns.

90K+

Galloways’ social storytelling reached over 90,000 accounts, with 2,600 engagements primarily through LinkedIn campaigns.

11K

Unique website visitors surged past 11,000 in one year, exploring over 25,000 pages and generating stronger brand awareness and retention.