HP Roofing

Generating 30+ monthly roofing leads with SEO & Google Ads

HP Roofing, a Dublin-based roofing company, struggled to generate steady leads with outdated marketing. After working with me, they began receiving 20–30 qualified leads each month, secured a €120K commercial project, and built a scalable ROI engine through SEO, Google Ads, and a conversion‑focused website.

About HP Roofing

HP Roofing, a Dublin-based roofing company founded in 1969, has long been a trusted provider of residential and commercial roofing services across Ireland. Their team of 25 roofers built a strong reputation through quality work and reliable service. Their offline presence remained solid, yet their online reach wasn’t keeping pace with competitors investing heavily in search and digital ads.

Referrals and print advertising no longer produced the volume needed for steady growth. Their outdated website generated few leads, and stronger digital competitors dominated search results. HP Roofing needed a modern online strategy to stay competitive.

I partnered with them to build a streamlined approach combining SEO, local visibility, a stronger website, and targeted digital ads. This produced measurable ROI and gave the company a scalable path for continued growth.

The challenge

HP Roofing had a strong reputation and decades of experience, yet its digital presence created significant barriers. Their outdated website lacked SEO and conversions, and they had no way to track which online visits turned into enquiries.

They relied on print ads and referrals, but digital‑focused competitors gained the attention of homeowners and commercial property managers. Their weak Google presence kept them out of key roofing searches that produced steady leads for others.

John McEvoy had little confidence in digital tools because nothing in place showed a clear ROI. Marketing felt risky, and growth became harder due to the absence of a scalable lead‑generation engine.

The company needed a fast track to new enquiries and a long‑term local strategy to boost visibility, credibility, and lead flow.

Services Used: Website Redesign, SEO, Google Ads, Lead Generation

Esteemed digital marketing solutions

I carried out a structured digital growth plan for HP Roofing, starting with a full audit and strategy. I rebuilt their website with a conversion‑focused layout, launched Google Ads to generate immediate enquiries, and applied SEO to rank for competitive roofing terms. Their Google My Business profile was upgraded to appear consistently in top map results. Lead‑tracking tools were added so every form and call connected directly to measurable performance.

Key steps included

A custom website that projected a modern industry image
Optimized plugin usage that improved load speed and stability
Managed hosting that delivered 100 percent uptime with strong performance
SEO work targeting competitive roofing keywords
Google Ads built for fast, high‑quality leads
Google My Business improvements that strengthened local visibility

For HP Roofing, we put together a robust digital strategy that included:

Modern, conversion-focused website redesign
Targeted Google Ads generating instant leads
Full SEO strategy increasing keyword rankings
100% uptime with reliable hosting services
Lead tracking systems for measurable ROI
20–30 consistent monthly roofing leads
€120K commercial project win post-launch

STRENGTH IN NUMBERS

Business impact

Through site improvements, targeted SEO, Google Ads, and stronger business listings, HP Roofing built a steady flow of consistent leads and turned online visibility into real revenue. Their first commercial project produced €120,000, and ongoing SEO gains keep expanding their long‑term pipeline.

€120K

Secured a €120K commercial client within just one week of new website launch.

30+

Averaging 20–30 new roofing leads monthly through SEO and Google Ads.

10x

Achieved a 10x return on marketing investment through consistent lead generation and conversions.