LifeStance Health Inc.

Tripling patient leads with a scalable $19 CPL strategy

Georgia Behavioral Health Professionals, part of LifeStance Health, wanted to grow new patient volume quickly while keeping acquisition costs under $25. I used geo‑targeted PPC, tailored landing pages, and scalable campaign optimization to reach a $19 CPL and triple patient volume, creating a model they can replicate nationwide.

About LifeStance Health Inc.

Georgia Behavioral Health Professionals, part of LifeStance Health, is one of Georgia’s leading behavioral healthcare networks. Their team includes psychiatrists, addiction specialists, psychologists, and therapists who offer accessible care across multiple locations. As LifeStance expanded, the Georgia division became the pilot for a scalable marketing model that could be used nationwide.

They needed fast patient growth while keeping acquisition costs low. I created a data‑driven paid media and conversion strategy that increased new patient volume and set the foundation for a repeatable system across all LifeStance-owned practices.

The challenge

Georgia Behavioral Health Professionals needed fast patient growth while keeping lead costs under $25. With more than ten Atlanta offices, they wanted a model that could scale across the LifeStance network.

Early PPC campaigns showed some traction but struggled with budget use, keyword alignment, and landing page design. Location‑based targeting brought traffic but didn’t always convert into appointments, since scheduling depended on provider availability.

They also needed stronger lead quality. Services such as TMS required more precise targeting to reach people searching for those treatments.

I built a hybrid system combining geo targeting, service targeting, scalable landing pages, and ongoing optimization. This produced a cost‑efficient setup that tripled patient volume while staying within budget.

Services Used: Digital Marketing Partner – Paid Media, Landing Page Design, PPC Optimization, Lead Generation

Esteemed digital marketing solutions

I built a scalable, multi‑phase PPC system using both geographic and service‑specific targeting. Appointment‑focused landing pages were created with simple navigation, clear service details, and provider bios to lift conversions. Google My Business integration supported strong local visibility, and targeted campaigns for specialty services such as TMS captured niche demand. Campaigns were grouped by service to keep budgets organized and support steady expansion.

Key steps included

A custom website that projected a modern industry image
Optimized plugin usage that improved load speed and stability
Managed hosting that delivered 100 percent uptime with strong performance

For LifeStance Health Inc., we put together a robust digital strategy that included:

Specialized geo-service targeting across 10+ office locations
Scalable lead generation model with hybrid campaign strategy
$19 average cost-per-lead, below the $25 target
Landing pages designed for appointment booking and service clarity
Google My Business integration for enhanced local discoverability
Specialty campaign scaling for niche services like TMS therapy
Repeatable model for nationwide LifeStance growth

STRENGTH IN NUMBERS

Business impact

By running a scalable hybrid PPC plan with focused landing pages, I helped LifeStance Health’s Georgia Behavioral Health Professionals triple patient volume while keeping CPL between $19 and $23. This repeatable model produced fast growth and a reliable foundation that later shaped nationwide patient acquisition for LifeStance affiliates.

$19

Maintained average cost per lead of $19, well below the $25 target

Tripled patient acquisition volume across 10+ Georgia offices

100%

Captured full impression share for niche services like TMS, ensuring maximum visibility