MBS Cleaning

Driving 81% keyword growth for MBS Cleaning’s SEO success

MBS Cleaning, a commercial janitorial company, had weak SEO, poor keyword targeting, and a low‑performing website. I redesigned their site, built a data‑driven SEO plan, and added strong local search updates. This lifted their visibility, increased traffic by 55%, and pushed 15 priority keywords to page one.

About MBS Cleaning

MBS Cleaning, a well‑known provider of commercial cleaning for businesses, medical facilities, schools, and offices, had strong local trust but a weak online footprint. Their website was slow, outdated, visually dull, and struggled to convert visitors. They ranked for only one meaningful keyword, which limited new enquiries in a competitive space.

They came to me to lift visibility and generate stronger leads. I rebuilt their website, expanded keyword‑focused SEO work, and introduced a GEO‑targeted strategy. This modern, data‑driven approach raised their online presence and helped them attract and convert more qualified local clients.

The challenge

Before working with me, MBS Cleaning faced several digital challenges that hindered its growth. Their website worked but felt dated, loaded slowly, and sat on a platform that held back performance. Slow speeds hurt search visibility, and the design didn’t align with the professionalism of their brand, which eroded trust with potential clients.

Their SEO setup was weak. With no real keyword plan or content structure, they ranked for only one term, leaving competitors to capture nearly all local search traffic.

Digital marketing efforts were minimal. Their Google My Business profile had little local optimization, and they weren’t appearing in map results. Tracking was thin, so they couldn’t see which actions brought leads or delivered value.

They also had no inbound follow‑up system. Without a CRM or automated responses, many prospects slipped through the cracks while competitors used stronger funnels to stay top‑of‑mind.

MBS Cleaning had a solid offline reputation, but their digital presence wasn’t built to support consistent, long-term growth.

Services Used: Website Development, SEO Strategy, Local Search Optimization, Lead Generation

Esteemed digital marketing solutions

I redesigned MBS Cleaning’s website on a faster, more secure hosting stack and built a 30‑day lead-nurturing and SEO plan. This included deep keyword research for industry and local terms, on‑page and off‑page SEO updates, and GEO‑targeted campaigns to lift local discovery. Their Google My Business profile and map listings were connected to ShorelineCRM for full lead tracking and remarketing.

Key solution steps included

A custom website that supported a stronger modern industry image
Plugin tuning that improved load speed and stability
Managed hosting that kept performance consistent
On‑page and off‑page SEO built for targeted keyword gains
GEO‑targeted campaigns that expanded local visibility
CRM integration that improved lead nurturing and remarketing

For MBS Cleaning, we put together a robust digital strategy that included:

Clean, modern website redesign with performance optimization
Local SEO strategy targeting competitive janitorial keywords
Fast load speeds and secured hosting build
Google My Business optimization and keyword mapping
CRM-driven remarketing campaigns generating renewed leads
Strong conversion-focused pages with tracked results
81% keyword growth and increase in organic rankings

STRENGTH IN NUMBERS

Business impact

Through a full website rebuild, focused SEO improvements, and GEO‑targeted local search work, MBS Cleaning saw a major lift in digital visibility. Their rankings increased from 2 to 15 high‑value keywords, organic traffic rose by 55%, and pageviews nearly doubled — positioning them as a leading presence in their local market.

+55.73%

Website traffic increased by more than 55% compared to the previous year.

98.2%

Pageviews nearly doubled due to improved site speed and user experience.

81%

SEO keyword rankings grew by 81%, improving visibility and local customer discovery.