Next Gen Shutters

Boosting visibility & lead conversions with SEO and PPC

Next Gen Shutters, a family‑owned window treatment provider, struggled with low online visibility and weak local search rankings. I redesigned their site, strengthened local SEO with area‑based pages, and ran PPC ads that raised visibility in Kent, lifted conversions, and improved user engagement.

About Next Gen Shutters

Next Gen Shutters, a family‑run business in Sidcup, Kent, offers premium shutters with a transparent, customer‑first approach. They rely on in‑house installation, honest guidance, and competitive pricing backed by more than a decade of experience. Their offline reputation stayed strong, but their old website did not highlight these strengths or support steady lead generation.

I rebuilt their online presence with a modern, polished website, local SEO content shaped around their service areas, and targeted PPC campaigns. This elevated visibility, strengthened engagement, and increased conversions in line with their trusted brand values.

The challenge

Next Gen Shutters approached me with major digital hurdles. Their website looked outdated, was hard to navigate, and did not effectively communicate their strengths as a family‑owned business competing with larger brands.

Their search presence was almost nonexistent. With no structured SEO or localized landing pages, they failed to appear for customers searching across Kent, losing steady lead opportunities.

The design added friction. Calls to action lacked impact, and the inquiry forms had too many steps, resulting in low conversion rates. Past PPC efforts were either poorly run or missing, leaving them unable to capture fast demand in a competitive market.

Even with strong service quality and a solid reputation, the absence of a focused digital strategy limited their reach, visibility, and ability to turn visitors into inquiries.

Services Used: Web Design, Web Development

Esteemed digital marketing solutions

I delivered a complete online transformation for Next Gen Shutters, solving both usability and visibility issues. I redesigned the website with engaging, user‑focused navigation and a visual style that matched their trustworthy, family‑run approach. I strengthened local SEO by creating unique, area‑specific pages for Kent, improving their performance in competitive searches. I built and managed targeted PPC campaigns that brought steady, high‑intent leads. The site used clear calls to action that made it easy for visitors to reach out.

Key steps included

A custom-designed website raised their industry image
Lean plugin usage lifted load speeds and uptime
Managed hosting produced 100 percent uptime and strong performance

For Next Gen Shutters, we put together a robust digital strategy that included:

Fully Managed Hosting
Unique brand-reflective design
Local SEO with area-specific service pages
Informative content balanced with appealing visuals
Clear calls-to-action for stronger lead conversion
PPC campaigns targeting high-intent searches
User-friendly structure for consistent engagement

STRENGTH IN NUMBERS

Business impact

By combining a modern, user‑focused website with strong PPC management and localized SEO, Next Gen Shutters strengthened their online presence, expanded visibility across Kent search markets, and increased the share of visitors who converted into inquiries. This produced measurable traffic growth, broader keyword reach, and improved lead-generation efficiency.

7K+

Monthly organic traffic increased to over 7,000 visits through improved SEO.

200+

Over 200 keywords successfully ranked on the first page of Google.

4.5%

Website conversion rate grew to 4.5% through improved UX and CTAs.