RAFZ Cirkulära Interiörer

Boosting conversions 28% with faster, plugin-free website design

RAFZ Cirkulära Interiörer, a Swedish furniture company offering affordable and eco‑friendly furnishing solutions, struggled with slow site speeds and heavy plugin dependency. By rebuilding the site with efficient code, integrating an API with Place2Place, and improving the homepage experience, I brought load times down to 2 seconds and increased conversions by 28%.

About RAFZ Cirkulära Interiörer

RAFZ Cirkulära Interiörer is a Swedish brand offering sustainable, affordable furniture for businesses and individuals. They combine logistics, design, and eco‑friendly methods to help clients buy, sell, or optimize spaces with quality pre‑owned pieces. By repurposing and repainting furniture, they create workplaces that feel modern and responsible. Growing interest in second‑hand, eco‑aware solutions made a strong digital presence necessary, and their outdated website risked losing customers. I rebuilt the site with stronger performance, smoother integrations, and a user‑focused design, supporting RAFZ’s circular interiors mission in today’s digital marketplace.

The challenge

RAFZ faced an outdated, plugin‑heavy website that took more than 15 seconds to load, pushing customers away and causing frequent cart abandonment. Even with a strong focus on sustainable, eco‑friendly products, slow performance and downtime hurt trust and restricted sales.

The site didn’t showcase products well, and the weak homepage failed to guide or inspire shoppers. RAFZ needed better ways to present full-room setups and to create a smoother browsing experience.

The missing API connection created another obstacle, blocking partnerships with platforms like place2place that could expand product reach. Without improvements in speed, presentation, and integrations, RAFZ risked losing ground in a competitive e-commerce market.

Services Used: Paid Search, Paid Social, SEO, Google Ads

Esteemed digital marketing solutions

I rebuilt the RAFZ website from the ground up by transferring the original design into a streamlined, lightweight theme. I removed unnecessary plugins and replaced them with efficient custom code, improving WooCommerce performance. I added a custom repaint feature to align with RAFZ’s sustainable approach, and redesigned the homepage to create a more substantial product‑focused browsing experience. I also delivered an API integration with place2place to automate product listings across platforms.

Key steps included—

A custom-designed website strengthened the modern industry image
Optimized plugin usage improved load speeds and uptime
Managed hosting supported consistent performance

For RAFZ Cirkulära Interiörer, we put together a robust digital strategy that included:

Custom repaint option for sustainable choices
Product-focused homepage showcasing multiple categories
Rebuilt theme with clean, efficient code
API integration for automatic place2place product listings
Reduced load time to just 2 seconds
82% decrease in server requests for better efficiency
28% boost in conversions through improved UX

STRENGTH IN NUMBERS

Business impact

By removing heavy plugins, improving WooCommerce, and using a streamlined theme, RAFZ’s website now loads in 2 seconds. The rebuilt store raised conversions by 28%, lowered server strain, and improved reliability. With new features like a custom repaint option and wider exposure through place2place, RAFZ gained stronger digital performance, a more engaging shopping journey, and clear revenue growth.

28%

Increased conversion rate by 28% after site rebuild and performance optimization.

Reduced fully loaded site time from over 15 seconds to just 2 seconds.

82%

Lowered server requests by 82%, significantly improving efficiency.