River SaaS Capital

350% surge in qualified SaaS leads through ad optimization

River SaaS Capital, a financing partner for SaaS companies, faced weak ad performance and low lead engagement. I refined their ad strategy, built targeted campaigns, created lead magnets, and improved landing pages. This lifted qualified lead generation by 350% and improved conversion rates.

About River SaaS Capital

River SaaS Capital offers non‑dilutive venture debt and growth financing for SaaS companies, providing 36–48 month revenue‑based loans and long‑term support that help founders scale without giving up equity. Demand for founder‑friendly funding continues to rise, and River SaaS Capital aims to stand out as a partner focused on sustainable growth. They faced a limited digital presence and Google Ads that spent the budget without reaching the right audience. I stepped in to refine their ad strategy, attract qualified leads, and strengthen their visibility in the competitive SaaS financing space.

The challenge

River SaaS Capital struggled to generate ROI from Google Ads. Their targeting was too broad, attracting unqualified traffic, and their ad messaging didn’t speak to SaaS decision‑makers looking for non‑dilutive financing.

Landing pages lacked focus, with forms that were hard to find or poorly optimized, limiting conversions. With no automated nurturing workflows, warm leads slipped away without meaningful follow‑up.

Competition in SaaS financing kept rising, and generic campaigns with weak keyword strategy left them at a disadvantage. They needed sharper targeting, stronger ad spend efficiency, and a smoother path to turn prospects into qualified leads.

Services Used: Google Ads Management – Strategy, Campaign Buildout, Optimization, Lead Generation

Esteemed digital marketing solutions

I overhauled River SaaS Capital’s ad strategy with a hyper‑focused approach to keyword targeting, messaging, and conversion optimization. I built new campaigns for SaaS audiences across Google and LinkedIn, created lead magnets, and designed landing pages built for higher engagement. Automated follow‑up sequences nurtured leads so no opportunity slipped away.

Key steps included—

A custom‑designed Google Ads strategy shaped for SaaS finance audiences
Landing pages built for stronger conversions
Lead magnets crafted around founders’ financing challenges
Automated nurturing workflows that supported long‑term engagement
Ongoing monitoring, A/B testing, and refinements

For River SaaS Capital, we put together a robust digital strategy that included:

Aligned keyword strategy with SaaS financing goals
Targeted Google & LinkedIn campaigns for qualified traffic
Conversion-focused lead magnets for increased engagement
High-performing landing pages optimized for CTRs & leads
Automated follow-ups that nurtured SaaS prospects
Streamlined ad spend delivering efficiency & ROI growth
Continuous optimization fueling long-term lead increase

STRENGTH IN NUMBERS

Business impact

Through a fully optimized Google Ads strategy, River SaaS Capital gained stronger visibility in the SaaS financing niche, attracted more qualified leads, and increased engagement with tailored messaging. The improved conversion funnel helped maximize ad spend for ROI and delivered clear gains in lead generation effectiveness.

350%

Increase in qualified SaaS lead generation through targeted advertising, funnels, and lead nurturing.

21%

Conversion rate improvement driven by optimized landing pages and refined ad targeting.

279

Conversions from ad campaigns achieved within managed budget of $9.77K, driving scalable pipeline growth.