Roof4Roof

Driving 300% lead growth with multi-channel roofing marketing

Roof4Roof struggled with online platforms outranking their site, leading to lost revenue and missed enquiries. I redesigned their website, strengthened SEO, launched PPC and social ads, and managed their Google Business profile. This produced a 300% rise in brand visibility and 300% more client enquiries.

About Roof4Roof

Roof4Roof is a roofing company serving both residential and commercial clients. They built a strong offline reputation through reliable repairs, installations, and maintenance, yet their digital presence held them back. Third‑party sites such as HomeAdvisor often ranked higher than their own, pulling prospects away from direct contact and raising acquisition costs.

This dependence on outside platforms limited returns and made growth unpredictable. They needed a digital system that captured branded searches, drew leads directly to their website, and strengthened visibility across Google search, local maps, and social platforms. My role was to rebuild their online presence so Roof4Roof could lead their local market with steady, scalable lead growth.

The challenge

Before working with me, Roof4Roof couldn’t turn strong local name recognition into steady enquiries. Their website ranked poorly, even on branded searches, while sites like HomeAdvisor appeared first and pulled prospects away. This pushed them toward expensive third‑party leads.

Their site lacked mobile readiness, clear calls to action, and strong service presentation. Outdated listings weakened local search visibility. Competitors in Palm Beach County invested heavily in their digital presence and gained stronger trust signals across search.

With no paid ads and minimal social activity, Roof4Roof had no multi‑channel system to support organic reach or generate reliable enquiries. Customer acquisition costs climbed, brand authority weakened in search, and interest often failed to convert. They needed a full digital overhaul to regain visibility, lift conversions, and control their lead pipeline again.

Services Used: Website Redesign, SEO, Google Ads, Social Media, Business Listings, PPC, Lead Generation

Esteemed digital marketing solutions

I implemented a full digital strategy focused on direct engagement and lower‑cost leads. I rebuilt the website for speed, mobile strength, and conversion layout. SEO targeted high‑volume roofing terms across three counties, and all business listings were corrected and expanded. PPC efforts worked alongside Google Guaranteed Local Service Ads for immediate visibility. Social ads added steady lead flow, and a PR push strengthened branded search reach.

Key steps included

A custom website that projected a modern roofing brand image
Optimized plugin usage that improved load speed and stability
Managed hosting that delivered 100 percent uptime with strong performance
Four hundred new business listings that lifted local search presence
Google Ads and Facebook Ads that produced steady inbound leads
A PR campaign that improved branded search reach

For Roof4Roof, we put together a robust digital strategy that included:

Modern, industry-reflective website redesign
Faster mobile-first conversions
400+ local business listings optimized
300% increase in lead generation across channels
100% uptime with managed hosting
Google Ads & Social Ads ROI-positive campaigns
Boosted branded visibility & local authority

STRENGTH IN NUMBERS

Business impact

Through a full digital rebuild using SEO, multi‑channel ads, and optimized business listings, I helped Roof4Roof regain control of their lead pipeline. They gained stronger presence across core service areas, steady high‑intent traffic, and a 300 percent increase in quality enquiries within months.

+300%

Direct website leads grew by 300% after the revamp, lowering dependency on third-party lead platforms.

Roof4Roof achieved first-page rankings for critical roofing keywords across three counties.

400+

Local business listings expanded and optimized to 400+, surpassing top Palm Beach competitors.