Sundance Kitchen

Driving 531% organic growth and boosting roofing leads by 412%

Sundance Kitchen faced stagnant visibility, seasonal slowdowns, and weak lead flow across residential and commercial roofing. I delivered an end‑to‑end strategy using SEO, website updates, seasonal campaigns, and educational content. This work produced 531% organic growth, a 276% rise in emergency calls, and an 89% revenue increase.

About Sundance Kitchen

Sundance Kitchen is a mid‑sized roofing and exterior company serving homeowners and commercial property managers. They built a strong reputation for storm repair, roof replacements, and maintenance, yet their online presence didn’t reflect their offline credibility. With services ranging from emergency repairs to commercial contracts, they needed stronger demand year-round.

I partnered with them to rebuild their digital approach. The goal was to raise visibility, increase leads, and position them as the trusted roofing choice in their region. Through local SEO, content development, social activity, and seasonal planning, they moved from referral‑heavy operations to a steady, digitally driven lead engine that generated reliable demand year-round.

The challenge

Sundance Kitchen faced clear growth limits before working with me. Their online visibility was low, so prospects often found competitors first. Revenue swung widely between storm seasons and quieter months, making planning difficult.

Their marketing didn’t highlight the full range of services, leaving homeowners and commercial clients unsure of what the company actually offered. With no structured content, customers received little guidance, and weak positioning made commercial project managers overlook them.

The website was outdated and lacked conversion tools, such as quote requests or simple consultation options, which reduced the number of urgent enquiries. Emergency repair work delivered substantial profits, yet no campaigns targeted homeowners who needed fast help.

Social activity was sparse, lowering trust and authority. Limited brand reach made commercial bidding harder.

Sundance had a strong local reputation but lacked the digital systems, funnels, and campaigns required for steady growth, consistent leads, and better retention.

Services Used: SEO, Website Redesign, Lead Generation, Paid Campaigns, Content Strategy, Branding

Esteemed digital marketing solutions

I built a full digital strategy tailored to both residential and commercial roofing services.

Key Actions Taken

A custom website that projected a modern industry image
Optimized plugin usage that improved load speed and stability
Managed hosting that delivered 100 percent uptime with strong performance
Local SEO with Google Business updates and focused service pages
Emergency‑oriented campaigns that highlighted rapid‑response services
Seasonal planning that reduced demand drops and kept lead flow steady
A content hub featuring guides, resources, and videos

For Sundance Kitchen, we put together a robust digital strategy that included:

Modern website redesign with conversion-focused structure
Local SEO dominance with 531% increase in keyword visibility
412% growth in qualified inbound leads from digital channels
Streamlined quote request and interactive roof identifier
276% increase in emergency service calls
Seasonal marketing campaigns with cross-promotions
Community-focused branding via video and social campaigns

STRENGTH IN NUMBERS

Business impact

Sundance Kitchen grew rapidly through a multi‑channel approach. I lifted lead generation across residential and commercial roofing, increased emergency calls with focused campaigns, and stabilized demand through seasonal planning. Better visibility, stronger branding, and advanced lead systems supported steady growth and an 89 percent rise in yearly revenue.

+531%

Organic search visibility surged 531%, dominating local roofing search results across emergency, residential, and commercial services.

412%

Qualified leads from digital channels grew by 412%, with improved conversion rates from online tools and optimized campaigns.

89%

Annual revenue saw an 89% year-over-year increase, driven by consistent residential and commercial growth, alongside emergency service demand.