Tilghman Builders

Tilghman Builders’ Digital Growth to $6.8M with a 353% Revenue Boost Through Inbound Marketing

Through a complete inbound marketing overhaul, I helped Tilghman Builders shift from referral‑only growth to a strong presence in their local remodeling market. The work covered a rebrand, full website rebuild, HubSpot setup, refined content strategy, paid advertising, and social media management. This approach strengthened brand awareness, expanded qualified traffic, produced thousands of solid leads, and grew yearly revenue from $1.5M to $6.8M.

About Tilghman Builders

Tilghman Builders, a family-owned renovation company, delivers high-quality work on additions, in-law suites, major kitchen remodels, and exterior projects. Their in-house team handles every phase, focusing on craftsmanship, trust, pride, and long-term client relationships. Their strong reputation kept projects steady, yet a referral-only approach limited growth online.

I stepped in to reshape their digital identity, build a multi-channel inbound marketing plan, update their branding, and drive a steady flow of high-value leads, setting them up as a leading name in their area.

The challenge

When Tilghman Builders contacted me in 2015, they were steady on the operations side but had no marketing system that could grow with them. Revenue was near $1.5 million, primarily from word of mouth. Their work and relationships were strong, yet their marketing didn’t show their value, keeping them tied to smaller, lower‑margin projects.

Their website looked dated, lacked a clear brand, and didn’t push visitors to take action. Without a content plan, it was tough for them to demonstrate expertise or attract larger projects. Their online portfolio felt flat, and their direct mail used old imagery with almost no way to capture leads.

Their digital footprint was thin. Social media activity was sporadic, visibility was low, and they had no nurturing system to stay in touch with homeowners planning major renovations. They were also paying high SEO fees without gains, weak rankings, and few qualified leads. Their offline reputation was strong, yet they needed a modern digital strategy to compete, attract larger clients, and drive sustainable growth.

Services Used: Digital Marketing Partner – Strategy, Rebrand, Website Development, SEO, Paid Ads, Lead Generation

Esteemed digital marketing solutions

I carried out a complete inbound marketing rebuild — starting with social media management and expanding into a long-term, multi-channel plan. The website was redesigned with HubSpot tied in for tracking and stronger conversion paths, and the messaging was shaped to match their trusted, employee-driven craftsmanship. Paid campaigns on Facebook and Google reached key service areas and generated qualified leads that were sent straight into their pipeline. Their branding was refreshed with an updated identity, a polished portfolio, and steady content efforts to attract and nurture high-value remodeling clients.

Key steps included

• A custom-designed website that supported a more modern industry image • Optimized plugin usage for better load speeds and stable performance • Managed hosting for consistent uptime and stronger reliability • SEO-focused content aligned with buyer personas and project research • Paid ads on Facebook and Google that brought in targeted, high-intent traffic • Branded direct mail paired with QR-driven landing pages for tracking

For Tilghman Builders, we put together a robust digital strategy that included:

Modern, industry-reflective rebrand & website design
HubSpot CRM & automation for tracking conversions
784% increase in website traffic with SEO & content strategy
637% growth in marketing-qualified leads
Facebook & Google ads driving qualified traffic/leads
Direct mail campaigns integrated with digital touchpoints
Transformed positioning as a local remodeling leader

STRENGTH IN NUMBERS

Business impact

Through rebranding, an inbound-focused content plan, paid advertising, and steady refinement, Tilghman Builders saw major gains in brand visibility, website strength, and lead conversions. This work led to a 353% jump in revenue, a sharp rise in qualified leads, and a strong position as the top remodeler in their area.

$6.8M

Annual revenue scaled from $1.5M to $6.8M — a 353% increase since partnership began.

784%

Website traffic grew 784% through optimized content, SEO, and digital ad campaigns.

637%

Marketing-qualified leads surged by 637%, driving consistent pipeline growth.