



The challenge
VP Dental’s digital presence didn’t match the quality of the practice. Their previous website was slow, outdated, and missing key features such as online scheduling, live chat, and digital forms. The layout was challenging to use, visuals were limited, and many visitors left without contacting the office.
SEO was managed separately, leading to disjointed execution, weaker rankings, and higher costs. Despite ongoing spend, Dr. Preston saw slight improvement — especially in Google Maps, where most local patients begin their search.
Visibility dropped quickly outside the immediate area, making it challenging to reach cosmetic patients from surrounding communities. To compete, VP Dental needed a single, unified solution that combined a modern website with strong SEO, delivered by a single, reliable partner.