World Nomads

Boosting customer growth 150% with global Google Ads strategy

World Nomads, a global travel insurance provider, faced high bounce rates, inconsistent ad performance, and trouble reaching international travelers. I restructured their Google Ads campaigns, improved landing pages, and applied automation that revived their acquisition pipeline, producing 412,000 conversions and a 150% increase in customer growth.

About World Nomads

World Nomads, a global travel insurance provider covering more than 100 countries and 150 adventure sports, faced growing competition and weak results from broad, poorly targeted ad campaigns. Their digital funnels struggled to convert and retain clients. I reworked their advertising strategy by refining targeting, strengthening keyword planning, improving landing pages, and automating the customer journey. This lifted acquisition performance, lowered costs, and increased global conversions, supporting long-term growth.

The challenge

World Nomads struggled to run effective paid media across global markets. Their Google Ads campaigns generated impressions but delivered weak conversions due to poor targeting, broad keywords, and landing pages that failed to keep users engaged. High bounce rates hurt performance, especially among international and mobile audiences.

The campaigns used generic ad copy that didn’t address regional needs, resulting in wasted budget and limited ROI. After conversions, there was no follow‑up to build loyalty, so retention remained low and revenue slipped.

Query intent misalignment limited visibility during the post‑COVID travel recovery period, making new acquisitions costly and inefficient. World Nomads needed a stronger global approach that would attract high‑quality leads, improve engagement, and support long‑term customer growth.

Services Used: Google Ads Management – Strategy, Campaign Buildout, Optimization, Lead Generation

Esteemed digital marketing solutions

I carried out a multi‑phase strategy to rebuild World Nomads’ ad ecosystem from the ground up. I started with detailed global keyword research aligned with regional search behavior. I rebuilt ad campaigns across Google and LinkedIn using audience‑specific messaging shaped for international travelers. I improved landing pages for a stronger UX and smoother conversion paths, reducing bounce rates. To support long‑term retention, I created automated email follow‑ups after purchase to strengthen customer relationships and encourage repeat business.

Key actions included—

Global keyword research that expanded international reach
Improved landing pages that raised user experience and conversions
Automated follow‑ups that supported customer retention

For World Nomads, we put together a robust digital strategy that included:

Tailored global keyword research
Optimized Google and LinkedIn ad creation
Engaging lead magnets & landing pages
Automated customer follow-up sequences
Continuous campaign analysis and improvements
Enhanced global ad targeting effectiveness
Customized local ads

STRENGTH IN NUMBERS

Business impact

A full rebuild of their ads, landing pages, and retention funnel helped World Nomads reach 150% customer growth, more substantial ROI from global ad spend, and steady conversions that reduced wasted budget. The campaigns produced clear gains, with more than 412,000 tracked conversions and a cost per acquisition lowered to $21.19.

412K

Conversions generated through optimized global campaigns and refined targeting.

$21

Achieved efficient cost per acquisition to help the brand return to pre-COVID revenue levels.

$8.72M

Total managed ad spend optimized across campaigns, producing consistent ROI and customer growth.