BSH Hausgeräte GmbH

Boosting lead generation by 15% with website redesign

BSH, Europe’s leading home appliance manufacturer, faced conversion challenges even with high web traffic. I redesigned and optimized their Turkish website with data-driven UX improvements and backend updates, which produced a 15 percent rise in lead generation and stronger engagement.

About BSH Hausgeräte GmbH

BSH Hausgeräte GmbH, Europe’s largest home appliance manufacturer, began in 1967 as a joint venture and now operates more than 40 factories worldwide, with brands such as Bosch, Siemens, Gaggenau, and Neff. The company generated €15.9 billion in revenue in 2022.

BSH Turkey’s website drew substantial traffic, yet conversions stayed low due to outdated backend systems and weak user flows. They needed a modern digital foundation that preserved their content while improving usability, speed, and engagement.

I focused on upgrading their technology, refining the user journey, and improving lead generation performance to create a smoother, more effective experience for visitors.

The challenge

Before working with me, BSH Turkey’s website struggled with usability and performance issues, despite a strong brand authority that drove steady traffic. Many visitors left without meaningful engagement or conversions.

An outdated backend created bottlenecks that slowed performance and limited frontend improvements. This made updates difficult for developers and created a poor user experience. On the frontend, navigation lacked clarity, making it hard for customers to find information or reach the correct department.

BSH needed to maintain strong SEO rankings, yet the weak on-site experience held conversions down. The poor funnel structure gave visitors few clear paths to take action.

BSH needed a complete UX overhaul to modernize its foundation, keep SEO strength, improve navigation, and lift engagement and conversions.

Services Used: Web Design, Web Development

Esteemed digital marketing solutions

I applied a tailored UX-focused redesign and backend optimization strategy for BSH Turkey. This approach balanced technical upgrades, usability improvements, and SEO preservation to create clear performance gains. I built a more functional backend system, refined navigation pathways, and used a data-driven process to uncover and fix bottlenecks that limited conversions.

Key steps included

A custom-designed website raised their industry image
Lean plugin usage lifted load speeds and uptime
Managed hosting produced 100 percent uptime and strong performance

For BSH Hausgeräte GmbH, we put together a robust digital strategy that included:

Enhanced website performance & user experience
Preserved valuable SEO architecture and indexed content
Updated backend for greater functionality
Streamlined connections between departments
Data-driven approach to optimize conversion funnels
Achieved 15% increase in lead generation
Boosted average session duration and engagement metrics

STRENGTH IN NUMBERS

Business impact

By improving backend and frontend functionality, I helped BSH Turkey strengthen its digital presence and turn high traffic into measurable results. The redesigned website improved navigation, removed technical bottlenecks, and enabled smoother engagement, leading to a 15 percent increase in lead generation, longer session durations, and stronger site performance.

15%

Increase in lead generation achieved through UX redesign and funnel optimization.

Organic traffic growth supported by preserved SEO structure and optimized content use.

45s

Average session duration increased after the frontend redesign improved usability and engagement.