Ibemploy

Driving 7,500 organic visits with a 4.2% conversion rate

Ibemploy, a Latvia-based recruitment agency, needed a simple, intuitive website for job seekers and employers. I designed a user-friendly interface, streamlined applications, and built an SEO strategy that produced over 100 keyword rankings, 7,500 organic monthly visits, and a 4.2% conversion rate.

About Ibemploy

Ibemploy, a Latvian recruitment agency, connects businesses with suitable workers and offers job seekers opportunities across Europe. They handle permanent and seasonal staffing in agriculture, manufacturing, and food production, and they operate with values centered on respect, reliability, and responsiveness to keep the process smooth for employers and candidates. To expand digitally and grow visibility, Ibemploy planned a scalable recruitment platform that attracts applicants and employers. Their audience often lacked technical skills, so the site needed to stay intuitive, functional, and professional. I created a user-focused, results-driven solution to meet these goals.

The challenge

Before working with me, Ibemploy faced digital barriers that limited growth. Their recruitment process relied on offline methods and referrals, which restricted reach in a digital-focused market.

A major challenge involved accessibility. Many job seekers from agricultural backgrounds had limited digital skills, so the platform needed to stay clear, simple, and easy to use.

Ibemploy lacked search engine visibility. Competitors held stronger keyword positions, leaving Ibemploy overlooked despite strong employer relationships. Without a solid SEO foundation, they missed valuable organic traffic.

On the technical side, they needed a secure, mobile-friendly, scalable website with fast load times, accessibility features, and an efficient backend.

Overall, Ibemploy faced issues in accessibility, visibility, and scalability—key areas for growth in recruitment.

Services Used: Web Design, Web Development

Esteemed digital marketing solutions

I created a digital upgrade tailored to Ibemploy’s goals, starting with an SEO-focused, highly accessible website designed for users with limited technical experience. By using intuitive design, simple navigation, and a streamlined application flow, I made it easy for job seekers to find and apply for positions.

I conducted detailed keyword research and applied on-page SEO, supported by off-site work, to increase organic visibility. With a scalable, responsive, modern backend, Ibemploy gained the ability to manage listings smoothly and attract steady organic traffic.

Key steps included

A custom-designed website strengthened the modern industry image
Optimized plugin usage improved load speeds and uptime
Managed hosting supported consistent performance

For Ibemploy, we put together a robust digital strategy that included:

Simple site optimized for non-tech-savvy users
Fast and responsive job application process
Comprehensive SEO to build organic visibility
Competitor analysis to identify keyword opportunities
Clear content strategy to capture search intent
On-page and off-site optimization for rankings
Easy navigation for both employers and job seekers

STRENGTH IN NUMBERS

Business impact

My targeted strategy turned Ibemploy into a strong digital presence in the recruitment market. The user-focused website and search‑optimized structure supported more than 100 keyword rankings, steady organic visibility, 7,500 monthly visits, and a 4.2% conversion rate. This marked a clear step forward in connecting employers with suitable candidates.

7.5K+

Monthly organic visits grew to 7,500 within a year of launch.

4.20%

Achieved a 4.2% conversion rate from organic traffic.

100+

Ranked for 100+ valuable keywords on Google, driving consistent visibility.