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  • McCarthy Court

Driving 100% occupancy with 60+ leads in just 3 months

McCarthy Court needed a way to sell luxury apartments before construction finished. I created an interactive, brand‑aligned website that highlighted eco‑features, lifestyle benefits, and local amenities. The campaign brought in more than 60 leads, 10,000 visits, and reached full occupancy in three months.

A modern laptop displaying a real estate website sits on a clean, minimalistic desk alongside a vase of white flowers and a sleek mouse, creating a stylish workspace atmosphere.
About McCarthy Court

McCarthy Court is an exclusive development in Sidcup with seven high‑spec, two‑bedroom apartments featuring premium finishes, luxury bathrooms, and eco‑friendly elements such as solar panels, energy‑efficient lighting, and EV charging. Selling units before construction finished required a strong digital approach. I built a bespoke website that acted as a virtual showroom, presenting interiors, sustainability features, local amenities, and lifestyle appeal. With a refined design and buyer‑focused structure, the site sparked strong interest, captured leads, and helped secure sales ahead of schedule.

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The challenge

McCarthy Court needed to attract buyers for its luxury residences even though construction had not finished. With no physical tours available, the developer risked losing momentum and slowing buyer interest. The lack of a digital strategy and strong visuals made the challenge larger.

They needed a solution that recreated the living experience to build trust and excitement before completion. Showing their eco‑friendly features — solar panels, EV charging, and energy‑efficient systems — played a key role in helping them stand out in a crowded luxury housing market.

  • Services Used: Web Design, Web Development

Esteemed digital marketing solutions

I designed and developed an immersive, brand‑aligned website that presented McCarthy Court as a premier eco‑focused residential option. The site included high‑quality property renderings, detailed lifestyle content, and clear navigation shaped to engage buyers and build trust before construction finished. Prominent calls to action captured inquiries and facilitated smooth communication.

Key steps included

  • A custom-designed website raised the modern property image
  • Lean plugin usage lifted load speeds and site reliability
  • Managed hosting produced 100 percent uptime and smooth performance
  • Clear calls‑to‑action encouraged buyer engagement and lead capture
  • The website narrative highlighted local amenities and eco‑friendly features
For McCarthy Court, we put together a robust digital strategy that included:
  • Modern, luxury-focused property website
  • Virtual showcase experience for pre-construction sales
  • Eco-conscious features highlighted (solar, EV charging, efficiency)
  • 100% uptime with reliable hosting
  • 60+ qualified leads generated quickly
  • 10K campaign-driven visits
  • Brand-aligned design reflecting sophistication
STRENGTH IN NUMBERS

Business impact

The website acted as a digital showroom for McCarthy Court, changing how buyers interacted with a pre‑construction property. By presenting a lifestyle‑driven narrative, eco‑focused appeal, and a clear design, the site generated more than 60 qualified leads, attracted over 10,000 visitors, and reached full occupancy within three months of completion.

100%
Full occupancy achieved within 3 months of completion.
60
Qualified buyer leads generated through the website.
10K
Visits from targeted campaigns drove awareness and conversions.