Revamped Meritt’s slow site with strategic CTAs and multilingual support, boosting engagement and conversion rates by aligning with their brand identity.
Meritt Payment Technologies specializes in advanced payment processing solutions for various businesses, from small-scale to large enterprises. They offer a range of services including card-not-present transactions, integrated point-of-sale systems, and mobile payment options to enhance efficiency and profitability. Their team of experts provides personalized service to ensure each client receives the best solutions for their specific needs. Prioritizing security and innovation, Meritt Payment Technologies is committed to leading the charge in the evolution of payment methods.
Meritt Payment Technologies was losing customers because of an extremely slow website. After the company approached me to resolve the problem, I found the website relied on many plugins that contributed to a ten-second fully loaded time. Moreover, the existing design failed to highlight the company’s offerings in the relevant sections.
Additionally, although the website was targeting both English and French-speaking customers, the code wasn’t optimized for best SEO practices. It resulted in a loss in organic results. As a result, I needed to rebuild the website to help it stand out in a highly competitive financial technology market.
Following our audit, I created a bespoke website matching the brand’s identity. Recognizing the website’s audience of potential B2B clients, I strategically placed calls-to-action (CTAs) throughout the site. This streamlined user engagement with an increased conversion rate. Additionally, I implemented a correct multilingual strategy to support English and French on the website.
Schedule your obligation-free strategy session with me designed to maximize your business results. Whether you’re looking for a done-for-you plan or prefer a hands-on approach, let’s fast-track a path to achieving your goals today.
